thinking_creativity

“You can’t talk butterfly language with caterpillar people.”

Trish Deseine

“Truly showing belief in others will buy them a ticket to someplace they never knew.”

-h/t sean feeney

WE’RE HERE TO SHARPEN THE KNIFE.

Workshops are a waste of time. Trojan horses of mediocrity to quote Adliterate. These are a way for people with bad ideas and little imagination to get really, really smelly ideas into the mix. Only workshop when you have no choice. And if you must have one, employ dirty tricks to get what you need out of it (see Rule 11) 11. Use workshops as major

Strategy’s role in three words: 1. Clarify 2. Support 3. Push (in this order)

I BELIEVE “WHAT EFFECT DO YOU WANT TO HAVE ON PEOPLE” IS ONE OF THE MOST IMPORTANT QUESTIONS WE SHOULD ASK WHEN WE ARE MAKING SOMETHING.

When kicking off a brief –or writing first iterations of anything really– your thinking should always be in extremes. No caveats. No middle ground. Everything to 11.