why i should continue

There are all kinds of things you can do to develop and retain an audience -- break news, loudly talk about your own independence, make your Twitter avatar a photo of a cute girl -- but the single most important thing you can do is post regularly and never stop .

What most successful Substacks offer to subscribers is less a series of discrete and self-supporting pieces of writing--or, for that matter, a specific and tightly delimited subject or concept--and more a particular attitude or perspective, a set of passions and interests, and even an ongoing process of “thinking through,” to which subscribers are ... See more

not only am I learning to see business as my most supportive partner — in sharing my creative gifts, but I’m learning to see art as my greatest power and partner in business — rather than a delicate child I have to feed.

We assume people want polished perfection. But often, they’re more drawn to the rough draft. The early adopters, the ones who find you first? They’re not looking for sleek—they’re looking for a spark .

They don’t need your idea to be refined. They just need to believe in it.

Your first 1,000 true fans won’t care that your work is raw, that you’re sti... See more