Who Cares Era

The idea isn’t to stop caring about everything, she emphasized. Instead, “it’s more about taking the pressure off” when it comes to things that don’t truly matter, like maintaining a spotless house, and instead prioritizing what she needs to feel her best at this stage.

The “We Do Not Care” club, founded by influencer Melani Sanders, celebrates women who have stopped trying to please everyone.

Welcome to 'What's the point?' syndrome: a collective exhaustion, a cross-generational yawning nihilism in the face of what feels like an insurmountable barrage of bad news. 

Douglas Rushkoff argues (in an essay that could be three) that instead of being overwhelmed by fast-changing news and events, we should focus on real human connections and care in our everyday lives. I loved this bit: “I find myself slowing changing from an agent of change to an agent of care. I’m less confident in the impact my activism might have... See more

Yet, instead of just avoiding the 24-hour traumatic news cycle, some people are affixing this nihilism to their world view entirely; there is a sense of not caring about our futures, careers, or anything in general. This mindset is becoming increasingly prevalent among younger generations.

People have reached *shrug emoji* status when it comes to financial headlines, with one survey finding that 55% of investors were optimistic about the economy in May, up from 42% in April.

In the Who Cares Era, the most radical thing you can do is care.

In a moment where machines churn out mediocrity, make something yourself. Make it imperfect. Make it rough. Just make it.

Of course we're all victims of the biggest perpetrators of this uncaring era, as the Trump administration declares "Who Cares?" to vast swaths of the federal government, to public health, to immigrant families, to college students, to you, to me.

Over the course of two months, we went from something smart that would demand a listener's attention in a way that was challenging and new to something that sounded like every other thing: some dude talking to some other dude about apps that some third dude would half-listen-to at 2x speed while texting a fourth dude about plans for later.