what's ambition?

nearly everything worth paying attention to was made by someone who cared deeply about their craft. Caring enough to pursue mastery over years is how tacit knowledge develops. We wanted to capture that care in action.

the answer wasn’t to coast or climb higher. It was to begin again

“I don’t really pursue a destination,” he said. “I pursue a direction.”

So I spent the next 10 years chasing what seemed most fun.

Don’t undertake a project unless it is manifestly important and nearly impossible