what is marketing?
The Trial of Luka Dončić | Jordan Brand
youtube.comLate Checkout: A Ritz-Carlton Story
youtube.comThis dysfunctional relationship between Sales and Marketing is the kiss of death in a buyer-driven world. Buyers begin their journey online, conducting research on the problems they are experiencing or the opportunities they would like to pursue. Marketing needs to own this initial stage of engagement, nurture buyers through the initial phases of t
... See moreMark Roberge • The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
Marketing is setting the conditions right. Make the customer feel seen, empathise by showing them how their problem can be solved and then once they’re ready. Ask them to make a choice. A choice to buy our promise to solve their problem.
Maybe a 80:20 split of Marketing: Sales?
Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories—stories that resonate and spread. Marketers offer solutions, opportunities for humans to solve their problems and move forward.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
