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As I will use the term, then, a sermon is any message designed to change or reinforce what a group of people value. It might take the form of explicit exhortation, full of shoulds and shouldn'ts , oughts and mustn'ts . Or it may be entirely implicit, like the story of a selfless act that saves the day, huzzah! Commencement speeches, TED talks, pres... See more

Value capture occurs when an agent’s values are rich and subtle; they enter a social environment that presents simplified — typically quantified — versions of those val-ues; and those simplified articulations come to dominate their practical reasoning. Examples include becoming motivated by FitBit’s step counts, Twitter Likes and Re-tweets, citatio... See more

And if you want to predict the future, go to a history lecture or set your WARC case study date filter to twenty years ago.