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How AI assistants work

Most people don’t want a blank canvas, they want a dance, a format, a prompt.

Smaller, slower distribution could mean better content, better relationships, and better businesses — doubtless at smaller scales than what was hoped from BuzzFeed, Vice, etc., but then those didn’t work out. The benefits of cultivating and controlling your own distribution are mutual comprehension between a publication and its consumers; feelings of loyalty and trust; and perhaps an ability to survive in the long term, building a more durable institution.