reading, watching & listening to

honest, anti-hype

had to read this several times to grok it but applied to a real-life example.

It’s hard to design the perfect onboarding. but it’s easy to check: “Did the user reach ‘Aha!’ in 3 steps instead of 7?” or “Did 80% of users complete the flow?”

So the industry (and people) naturally get pulled into automated loops. this is why mid-training is powerful and dangerous. it can manufacture the appearance of discernment while dodging deeper unmeasurable criteria.

“They have learned to produce the appearance of discernment without ever developing the faculty itself.”

“Technology might transform into magic when artistry inscribes its soul.”

from the founder of Loom after he sold his company

wow, sofia isella is so verbal and lyrical.