reading, watching & listening to

Ten blue links isn’t the answer for search, but neither is an all-purpose text box. Search is everything, and everything is search. It’s going to take a lot more than a chatbot to kill Google.

beautifully written.

if you want to predict the future, go to a history lecture or set your case study date filter to twenty years ago.

Smaller, slower distribution could mean better content, better relationships, and better businesses — doubtless at smaller scales than what was hoped from BuzzFeed, Vice, etc., but then those didn’t work out. The benefits of cultivating and controlling your own distribution are mutual comprehension between a publication and its consumers; feelings of loyalty and trust; and perhaps an ability to survive in the long term, building a more durable institution.

averageness is a feature of modern life. scaling means figuring out what works on average.