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Sincerity is a form of counterculture in a society plagued by post-irony. Master your consumer impulses. Do things slowly and intentionally. Not just in your personal relationships, but in the mundanities of the day-to-day.

Supreme traced a social and cultural topography of its brand’s global community, but that community formed exactly because you could only buy Supreme at its Lafayette Street shop in New York. Through its merch, Supreme held this community together across time and geography. It connected people, conversations, and symbols into one Supreme social network.

“Where fashion is about newness and consumption and want, clothing is about enduring value and need,” he writes. “Clothing is cherished, cared for, repaired, passed on. Where fashion is fast, clothing is slow. Clothing is about making better and consuming less, and because of that is good for the people that make it, good for the people who wear it and good for the planet.” Fashion, he says, is “social manipulation.”