weekly Objet library
Enoughness: the New Fashion Sweet Spot
open.substack.com“Where fashion is about newness and consumption and want, clothing is about enduring value and need,” he writes. “Clothing is cherished, cared for, repaired, passed on. Where fashion is fast, clothing is slow. Clothing is about making better and consuming less, and because of that is good for the people that make it, good for the people who wear it and good for the planet.” Fashion, he says, is “social manipulation.”



I am seeing a similar thing with ESPRIT—GenX comes to our stores and shares their stories of growing up with ESPRIT, and GenZ does the same from a nostalgia perspective. I want to connect with our fans through both of these sentiments.

An object up for resale is its owner trapped between a life lived and a life to be lived.
One of the things I’ve discovered with buildings, particularly your so-called “high-road buildings” is they can become more amazing as time goes on. As that process proceeds, they are buildings that come to be loved. And once they’re loved, they’re safe, by and large. So the quality of mastery can be in the quality of the materials and crafting of a thing that invites that kind of caring, that will keep the thing going.