weekly Objet library

What if a home had a url?

I am seeing a similar thing with ESPRIT—GenX comes to our stores and shares their stories of growing up with ESPRIT, and GenZ does the same from a nostalgia perspective. I want to connect with our fans through both of these sentiments.

Now, when I shop, I try to look for things that will hold lots of memories. Not just from a cost-per-wear perspective, but because of the absolute satisfaction of watching a bag or a piece of clothing become not just something you wear or use but part of your identity, a part of your life. I got kissed in this dress. Okay. I got kissed in this dress about 400 times. Well, now we’re talking. Just like each couple has their own unique lore (we met online, and then chatted for 365 days straight before meeting…) the objects we love most develop their own mythology.