weekly Objet library

Physical Media Renaissance™ project and six key considerations: consumption, media ephemerality, perceived value, circular economy, friction, and taste.

Think about how intensely and beautifully social a garment can be…!!

Getting new things feels exciting. Simply having the things you already have, even if those things are immensely valuable, doesn’t usually feel like anything. The relative view only allows new acquisitions to feel strongly rewarding for a brief time, before you fully assimilate your new identity as an iPad-haver or Blundstone-wearer.

Feeling the full wealth of what you’ve already got is possible only when you measure that wealth from zero. Then you can feel its absolute value, rather than its relative value.