weekly Go Flip Yourself

what you truly really want is wealth; not money

When asked about his silence during meetings, Rockefeller often recited a poem:

A wise old owl lived in an oak,

The more he saw the less he spoke,

The less he spoke, the more he heard,

Why aren’t we all like that old bird?

When you talk like this you locate authenticity at the level of the identity. “This is my authentic identity; the rest are fake.” But I have a lot of identities! I’m a father, a husband, a writer, a coordinator at a gallery—which of these identities is the authentic one? It is more useful to think of authenticity as being about how you play your identities. There is a way for me to play husband authentically, and there is a way to play it that is not. And so on for every other identity I have—including the obviously fictional ones. Authenticity is not about the identity, but the way you use it.

Identities are interfaces. Pseudonyms are social technologies.