weekly Go Flip Yourself

How to Win Friends & Influence People. Essentially, the book can be summed up into five simple steps:

1. Pay someone a genuine compliment. It has to be sincere. It can’t be a fake compliment. 

2. Ask them a question about their favorite subject, which is typically something about themselves. And then just listen, listen, listen, and listen until they’re done talking. 

3. Try and quickly assess their needs.

4. If you were trying to sell something or get something from someone, consider a trial close. Give the person a chance to either lean in or opt out. 

5. Close. The only difference between four and five is the word if in form. 

The objects you wear—whether wired earphones or AirPods—say something about the tribes you belong to, the belief systems you hold, and how you identify with a group.

In my conversation with Crowley, we discuss his latest startups, convergence of new technologies, and what it means for the future. We get into a conversation about AI, our children, and entrepreneurship. He talks about attempting to make sense of it all while staying true to his original mission: building things that help people better experience the world around them.