weekly Go Flip Yourself

Not only do we have useful research that breaks the rules; we also have useless research that follows the rules. You can develop theories, run experiments, gather data, analyze your results, and reject your null hypotheses, all by the book, without a lick of fraud or fakery, and still not produce any useful knowledge. In psychology, we do this all the time.

Almost everything that is meaningful, beautiful, life-affirming, empowering, transformational, true—it can’t be reached by shortcuts. But what we can do is make the longcuts walkable, put out footbridges and stairs, and a table where the ocean comes into view.

In sum, zakkyo buildings are part of the reason why Japan is such a consumer paradise. Greater Tokyo has 160,000 restaurants, compared to only 13,000 in Paris and 25,000 in NYC. Some of that is because of the Japanese government’s strong support for small retail businesses. But some of it is probably due to zakkyo buildings making it possible to sustain more small independent shops.

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