weekly Go Flip Yourself

With movement comes friction. The more we move and act, the more friction we encounter. The more friction there is, the more we engage and care. Friction drives our engagement. Friction, in this context, is neither synonymous with anger or conflict, nor is it malfunctioning technology. Friction is an essential ingredient that makes up our humanness and sparks human connection. Friction is thus a lively, intrinsic experience.

Supreme traced a social and cultural topography of its brand’s global community, but that community formed exactly because you could only buy Supreme at its Lafayette Street shop in New York. Through its merch, Supreme held this community together across time and geography. It connected people, conversations, and symbols into one Supreme social network.

The 1,000 True Fans Theory works for monetization but not for social impact.

What I’ve come to realize is that while our potential identities are infinite, our energy is not. Energy put into one identity is energy taken from another. To be Very Online is to be Never Offline. To become infinite is to become infinitesimal somewhere else.