weekly Go Flip Yourself

as someone who started his first startup while in business school, and who still benefit, more than 10 years later, from all the lessons learnt and people met back then, I can't agree more 💯 🎯

Now, when I shop, I try to look for things that will hold lots of memories. Not just from a cost-per-wear perspective, but because of the absolute satisfaction of watching a bag or a piece of clothing become not just something you wear or use but part of your identity, a part of your life. I got kissed in this dress. Okay. I got kissed in this dress about 400 times. Well, now we’re talking. Just like each couple has their own unique lore (we met online, and then chatted for 365 days straight before meeting…) the objects we love most develop their own mythology.