"Life in the Instagram bubble requires a constant calibration of how it will be viewed from outside. That need to make life itself aesthetic, to ask, over and over “What will this look like in a square?” exerts a slow, constant pressure of its own." (Jacob Mikanowski)
the metrics, outward success, markers of “making it”, numbers, likes, popularity, visibility, praise or criticism or being ignored, awards, highlights, or trajectory that might come from what we make don’t matter much if we aren’t enjoying the process of making what we make.