Being a better storyteller

Metaphors are not user-friendly. They are difficult to find and difficult to use well. Unfortunately, metaphors are a mainstay of good lyric writing, indeed, of most creative writing. From total snores like "break my heart" and "feel the emptiness inside" to awakening shocks like "the arc of a love affair" (Paul Simon), "feather canyons" (Joni... See more

Metaphors are more than a figure of speech for architects; they are an essential tool to transport technical concepts into their audience’s world. The Architect Elevator is a metaphor–in reality, the company leadership may be sitting on the same building floor as you; my car metaphors could fill an entire book; and “Architecture is Selling Options”... See more