Typography
book = landscape.
the layout of the talmud and chinese classics feels like geological strata - generations of commentary layered around or next to a core text.
tamuld: radial layers
the analects (論語注疏)): different font sizes and columns -> different writers https://t.co/Ga4MAqbO0i
A plate from the 'Gordon Book Lettering for Commercial Purposes'. In this handbook, published in 1918, William M. Hugh Gordon lists a multitude of letterings already present in American culture, particularly in advertising environments. Nine pages are explicitly devoted to intertitles (‘Motion Picture Titles and Their Preparation,' pp. 153-160).___... See more
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