1- Goals are guesses. No one knows exactly what they’re going to be doing 17.5 years from now. No sense in laboring over a false sense of precision. Just guess.
The things that endure — personal essays, strange little games, raw photography, handmade software — tend to feel like the opposite of brand work. They feel like someone trying, and risking.
To truly live—rather than merely exist—one must reject the illusion of safety and embrace the uncertainty that defines life. Growth, passion, and fulfillment lie beyond the walls of comfort, in the unpredictable terrain of risk and self-discovery.