trust your feelings

That Nike post is the perfect articulation of the fact that as soon as all the corporations learned how to be “data driven” all the leverage had already shifted back to those able to make decisions based on taste, insight, and intuition.

As a younger man, I always had a "data over feelings" view of the world, but after 15+ years of performing analytical testing, seeing data manipulated in every possible direction to fit personal biases and agendas, I now view feelings as the only thing that really matters.