Trend irl & digital
Gen Z doesn’t dance anymore and clubbing dies
This is the new backdrop for brand strategy. Radical individualism is out, social connection is in. Brand focus is not on the end customer, but on the communities they belong to. Just as personas made individual consumers visible, the new brand methodology makes visible consumer communities and their co-dependencies and influences. New focus of
... See moreAna Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
UPDATED SCHEDULE !!!! because of the succeesss of the first 3 days we are adding Rick Owens and Valentino watch parties !!!!
instagram.comFashion show watch parties during Paris fashion week, London fashion week and Milan fashion week. Making it more casual and lowkey to a broader fashion enthusiastic public. Also brining digital to real life and covering the fact that communities want to be brought together in real life
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