trend cycles

the online trend that links all of these disparate digi subcultures together: namecore, AKA the internet’s insatiable appetite for naming things.

this quote from Jodi Kahn, Neiman Marcus’s vice president of luxury fashion: “Cores, or micro trends, often occur at the intersection of content creation, organic timing, and pop culture, and resonate in a way that encourages engagement, sharing and ultimately shopping.”