Thought provoking

Rick Rubin is one of the most iconic tastemakers of our time. Producer, collaborator, cultural whisperer—Rubin’s career spans from LL Cool J to Johnny Cash to Lana Del Rey. He’s worked across genres, generations, and industries, yet his fingerprint is instantly recognizable.

What sets Rubin apart isn’t technical mastery. It’s attention. Intuition. T... See more

Taste is often dismissed as something shallow or subjective. But at its core, it’s a form of literacy—a way of reading the world. Good taste isn’t about being right. It’s about being attuned. To rhythm, to proportion, to vibe. It’s knowing when something is off, even if you can’t fully articulate why.

The people with taste aren’t always the loudest.... See more

To paraphrase Marx, we might hunt for jobs on LinkedIn in the morning, fish for compliments on Instagram in the afternoon, criticize each other on Twitter after dinner, and be as lascivious as we like on Tinder in the late evening, without letting any of these identities define us...  Nevertheless, something is lost in this fractionalization o... See more

When someone scrolls through your website, how can they see themselves living the future you’re building?