Social Media Escape Club
To feel sexy, we need risk and spontaneity. Our phones kill both.
Catherine Shannon • Your Phone Is Why You Don't Feel Sexy
you, dear reader, like me and everyone else, evolved to seek out high-reward, low-energy-needed-to-acquire goods. This strategy worked well for hundreds of thousands of years. But now, in modern times of abundance, it is backfiring. Like so many things, what works, works—until it gets in your way.
Online is meant to aid in our reality, not be it
Lisa Kholostenko • How to Rebel Against Modern Times
It’s not about the brand identity you’re selling. It’s about the world you’re creating.
Courtney Romano • Hey Coco: How do I market my work?
No one ever bought anything on an elevator. Your pitch isn’t designed to fully explain what you do or even to make the sale. Your ride on the elevator only exists to make it more likely that someone will follow you out of the elevator asking you questions about what you do.
find an offline way to engage with your community through events, conferences, local meetups, and other non-social media engagements because--despite how connected we are--word of mouth/personal referral is still the best way to get clients in any service industry.
Article
“Using SM too often leaves my mind feeling like I have a hundred open browser windows, or a gang of CPU sapping programs running in the background, to really push it over the edge here with the computer metaphors.”
The web is not dying. The web is huge. The web is ever-expanding. The fact that the web is just the same 5 big websites is a fucking lie. It’s like saying the restaurant industry is the same 5 fast food chains. It is not. It’s up to you to decide to stop visiting those 5 sites and stop ingesting their fast food content.