Social Media Escape Club
No one ever bought anything on an elevator. Your pitch isn’t designed to fully explain what you do or even to make the sale. Your ride on the elevator only exists to make it more likely that someone will follow you out of the elevator asking you questions about what you do.
“There are two ways for your content to gain immediate traction: somebody references it or an algorithm serves it. Both provide liquidity to your content, distributing it to interested consumers.
If you write something amazing, a few emails to some key people in your field is all you need to start this process.”
https://www.humaninvariant.com/blog/au
... See moreStill, I think something more fundamental has been lost for all of us as social media has evolved. It’s harder to find the spark of discovery, or the sense that the Web offers an alternate world of possibilities. Instead of each forging our own idiosyncratic paths online, we are caught in the grooves that a few giant companies have carved for us... See more
Kyle Chayka • Coming of Age at the Dawn of the Social Internet | The New Yorker
Creator platforms algorithmically incentivize us to create at the pace Wall Street and the market demand. This is why we’re pushed to create more and more. Not because our audiences are asking for it. Not because the world needs more of what we have to say. Because we as artists, the platforms, and their investors desire, to varying degrees,... See more
The artist and the inner retreat
The internet of today is a battleground. The idealism of the ’90s web is gone. The web 2.0 utopia — where we all lived in rounded filter bubbles of happiness — ended with the 2016 Presidential election when we learned that the tools we thought were only life-giving could be weaponized too. The public and semi-public spaces we created to develop our... See more
Yancey Strickler • The Dark Forest Theory of the Internet
Engagement is the new uniques. The traffic era of publishing has ended. Nobody brags about their ComScore uniques anymore; engagement is the new North Star.
It is still shocking to admit that I no longer have any career ambitions. It didn’t happen suddenly overnight, but instead creeped up on me until I realized that I just didn’t care anymore.