Social Media Escape Club

Having a lot of social media followers or fame doesn’t guarantee it will sell. The singer Billie Eilish, despite her 97 million Instagram followers and 6 million Twitter followers, sold only 64,000 copies within eight months of publishing her book. The singer Justin Timberlake sold only 100,000 copies in the three years after he published his book.... See more

So with all the caveats —we’re goofs, you shouldn’t trust companies, no one knows what the future holds, I am a literally insane person— I don’t expect this video work to “change Substack” in any deep way.

I’m happy I asked you to send questions. It led to conversations with readers I had never heard from before.

Nothing about the web has changed that prevents us from going back. If anything, it's become a lot easier. We can return.

this week, if you have time to do one extra thing, I suggest connecting with someone in a way that counts. It doesn’t have to be big, or take a lot of time.