Social Media Escape Club

No one ever bought anything on an elevator. Your pitch isn’t designed to fully explain what you do or even to make the sale. Your ride on the elevator only exists to make it more likely that someone will follow you out of the elevator asking you questions about what you do.

“The factor that I am most grateful for about Cook Club is actually that I have stopped putting pressure on myself or others to create for the sake of consistency. That’s what has been great about publishing indie; I know I can make art as a hobby when I feel most capable and inspired.”

Almost everything that is meaningful, beautiful, life-affirming, empowering, transformational, true—it can’t be reached by shortcuts. But what we can do is make the longcuts walkable, put out footbridges and stairs, and a table where the ocean comes into view.

The only way to get out of the spot you’re in is to do something that feels unreasonable , that’s unreasonable in the short term, that a similar person in a similar situation would say is unreasonable.

find an offline way to engage with your community through events, conferences, local meetups, and other non-social media engagements because--despite how connected we are--word of mouth/personal referral is still the best way to get clients in any service industry.

I noticed that one of my scheduled tweets had gone viral.

I thought it's quite telling that I hadn't noticed this in any way otherwise.