Social Media Escape Club

There are those who believe the social web is reaching its terminal point. I hope they’re right. Platform after platform was designed to make it easier and more addictive for us to share content with one another so the corporations behind them could sell ever more of our attention and data. In different ways, most of these platforms are now in

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No one ever bought anything on an elevator. Your pitch isn’t designed to fully explain what you do or even to make the sale. Your ride on the elevator only exists to make it more likely that someone will follow you out of the elevator asking you questions about what you do.

Since 2015, I’ve felt like social media was an addictive high-speed treadmill, designed to keep us running to exhaustion, getting increasingly worse with each year.

Creator platforms algorithmically incentivize us to create at the pace Wall Street and the market demand. This is why we’re pushed to create more and more. Not because our audiences are asking for it. Not because the world needs more of what we have to say. Because we as artists, the platforms, and their investors desire, to varying degrees,... See more

You don’t need to be showing up everywhere. Nor do you need to be showing up all the time.

Having a style collapses hundreds of future decisions into one, and gives you focus.

Having a lot of social media followers or fame doesn’t guarantee it will sell. The singer Billie Eilish, despite her 97 million Instagram followers and 6 million Twitter followers, sold only 64,000 copies within eight months of publishing her book. The singer Justin Timberlake sold only 100,000 copies in the three years after he published his book.... See more

“The factor that I am most grateful for about Cook Club is actually that I have stopped putting pressure on myself or others to create for the sake of consistency. That’s what has been great about publishing indie; I know I can make art as a hobby when I feel most capable and inspired.”