Social Media Escape Club

I decided I won’t sacrifice my health, my time, or social hours with friends and family to keep up with content. Over the last few years, I’ve accepted that this tidal wave of cultural content is passing me by, and will continue to do so as long as its pushed out at this breakneck speed and volume.

Almost everything that is meaningful, beautiful, life-affirming, empowering, transformational, true—it can’t be reached by shortcuts. But what we can do is make the longcuts walkable, put out footbridges and stairs, and a table where the ocean comes into view.

this week, if you have time to do one extra thing, I suggest connecting with someone in a way that counts. It doesn’t have to be big, or take a lot of time.

Engagement is the new uniques. The traffic era of publishing has ended. Nobody brags about their ComScore uniques anymore; engagement is the new North Star.

Online is meant to aid in our reality, not be it

Threads is adding view counts. This is probably a good place to put that my Threads referral traffic has completely cratered, as I knew it would. The decision to show view counts is, I assume, part of the typical Meta tactic to get people to care more about on-site engagement that any kind of real traffic.