Social Media Escape Club
The internet and numbers and bots cannot and will not translate to real tangible communities. We get carried away by the fog that is the internet and its illusions, forgetting that there exists a physical, tangible reality, a reality that we must engage with.
So with all the caveats —we’re goofs, you shouldn’t trust companies, no one knows what the future holds, I am a literally insane person— I don’t expect this video work to “change Substack” in any deep way.
Note by Mills, 𝔄𝔯𝔠𝔥𝔢𝔱𝔯𝔬𝔫𝔢𝔰𝔰 𝔬𝔣 𝔒𝔟𝔩𝔞𝔩𝔦𝔞 on Substack
find an offline way to engage with your community through events, conferences, local meetups, and other non-social media engagements because--despite how connected we are--word of mouth/personal referral is still the best way to get clients in any service industry.
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Threads is adding view counts. This is probably a good place to put that my Threads referral traffic has completely cratered, as I knew it would. The decision to show view counts is, I assume, part of the typical Meta tactic to get people to care more about on-site engagement that any kind of real traffic.
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We’re playing and creating together in real-time. Not only that, we have to work, and it’s this effortful, again, can’t-quite-put-your-finger-to-it thing of having to give of yourself, that creates a strong community.
Creator platforms algorithmically incentivize us to create at the pace Wall Street and the market demand. This is why we’re pushed to create more and more. Not because our audiences are asking for it. Not because the world needs more of what we have to say. Because we as artists, the platforms, and their investors desire, to varying degrees,... See more
The artist and the inner retreat
There are those who believe the social web is reaching its terminal point. I hope they’re right. Platform after platform was designed to make it easier and more addictive for us to share content with one another so the corporations behind them could sell ever more of our attention and data. In different ways, most of these platforms are now in
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