Social Media Escape Club

Threads is still a loss leader for Meta financially, though it can certainly afford to fund it indefinitely. Internally, I’m told execs are thinking about turning on ads in Threads sometime next year, though the exact plan is still up in the air.

“The internet, as we have known it, has evolved from a quaint, quirky place to a social utopia, and then to an algorithmic reality. In this reality, the primary task of these platforms is not about idealism or even entertainment — it is about extracting as much revenue as possible from human vanity, avarice, and narcissism.”

The internet of today is a battleground. The idealism of the ’90s web is gone. The web 2.0 utopia — where we all lived in rounded filter bubbles of happiness — ended with the 2016 Presidential election when we learned that the tools we thought were only life-giving could be weaponized too. The public and semi-public spaces we created to develop our... See more

Threads is adding view counts. This is probably a good place to put that my Threads referral traffic has completely cratered, as I knew it would. The decision to show view counts is, I assume, part of the typical Meta tactic to get people to care more about on-site engagement that any kind of real traffic.

My latest column at The New Yorker is about the revenge of homepages: Why we're turning toward individual websites as the platform era of the internet continues to disintegrate.

I started working on this piece because I've found myself going to homepages more often. It's a way to get a controlled, curated look at what a publication offers, and a... See more