Social Media Escape Club
Engagement is the new uniques. The traffic era of publishing has ended. Nobody brags about their ComScore uniques anymore; engagement is the new North Star.
âYou absolutely do not have to be online. Do you know how many people still thrive in the real world? I speak to so many authors and artists who make so many more sales in the real world.â
Amie McNee
https://amiemcnee.substack.com/p/i-wanted-to-be-a-writer-not-a-content
Still, I think something more fundamental has been lost for all of us as social media has evolved. Itâs harder to find the spark of discovery, or the sense that the Web offers an alternate world of possibilities. Instead of each forging our own idiosyncratic paths online, we are caught in the grooves that a few giant companies have carved for us... See more
Kyle Chayka âą Coming of Age at the Dawn of the Social Internet | The New Yorker
Almost everything that is meaningful, beautiful, life-affirming, empowering, transformational, trueâit canât be reached by shortcuts. But what we can do is make the longcuts walkable, put out footbridges and stairs, and a table where the ocean comes into view.
Henrik Karlsson âą On Shortcuts and Longcuts
Nothing about the web has changed that prevents us from going back. If anything, it's become a lot easier. We can return.