Thought provoking


To test an idea, you must build it. You can’t rely on the abstract – you have to bring it into the world to play with it feel it and only then can you judge whether it’s worth pursuing or not
Christa Nicholson • The Creative Act by Rick Rubin

Reflecting on this email from a Sublime believer:
Consuming media has become a massive time-suck for humankind. Only decades ago, the average person had one source of information, if any — the newspaper. Journalists chronicled happenings relevant to their community. And that was it. Someone got married, someone is selling their house, someone died,
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