the start of an idea

No one will remember if it was on time, but everyone will remember if it was bad

— Michael Beirut quoting Massimo Vignelli (Typeradio 2/2)

" You never change things by fighting the existing reality. T o change something, build a new model that makes the existing model obsolete."

Buckminster Fuller

If that's not bad enough, the second inconvenient truth is that even with the ideas that do prove to have potential, it typically takes several iterations to get the implementation of this idea to the point where it delivers the necessary business value. We call that time to money

Great strategy

1. starts with a vision and a challenge . What is your purpose? What problem are you trying to solve?


2. is honest about the current state of your business and market - strengths, weaknesses, opportunities, and threats.


3. is a hypothesis on where you will play and how you will win. Your business and product don’t exist in a vacuum - your

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By unfolding I mean “interrogating the conclusion to come up with an explanation of why it could be true.” What premises and reasoning chains leads to this conclusion? The explanation isn’t meant to prove that your conclusion was right. It is just a way of unpacking it.

By unfolding a claim into an explanation, you spread it on a “wider front” (to... See more

We started raw; our hearts and minds got boiled by constraints, mistakes, feedback, and challenges; these days we’re calmly cleaning up.