the start of an idea

We started raw; our hearts and minds got boiled by constraints, mistakes, feedback, and challenges; these days we’re calmly cleaning up.

when making things becomes frictionless, starting stops meaning anything.

Sometimes, You Have To Say No To Your Friends To Say Yes To Your Work

When asked, Lin-Manuel Miranda says Wait For It is the best song he’s ever written. “I was on my way to my friend’s birthday party,” Miranda explains, “when that idea showed up in my head.” He was riding the New York City A Train when “the whole chorus showed up in my head, all at... See more

Perhaps the art of harvesting the secret riches of our lives is best achieved when we place profound trust in the act of beginning. Risk might be our greatest ally. To live a truly creative life, we always need to cast a critical look at where we presently are, attempting always to discern where we have become stagnant and where new beginning might

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If that's not bad enough, the second inconvenient truth is that even with the ideas that do prove to have potential, it typically takes several iterations to get the implementation of this idea to the point where it delivers the necessary business value. We call that time to money