the start of an idea

the core of strategy work is always the same: discovering the critical factors in a situation and designing a way of coordinating and focusing actions to deal with those factors

By unfolding I mean “interrogating the conclusion to come up with an explanation of why it could be true.” What premises and reasoning chains leads to this conclusion? The explanation isn’t meant to prove that your conclusion was right. It is just a way of unpacking it.

By unfolding a claim into an explanation, you spread it on a “wider front” (to... See more

It also aligned the computer with something that is often inspiring to many people and artists: nature. If I can find the sublime in microchips and SD cards in the same way that I find the sublime in mountains and waterfalls, I begin to look at my computer not as a tool but as a landscape. And when I look at it as a landscape it feels good because... See more

"The way to figure out what to work on is by working."

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"I think for most people who want to do great work, the right strategy is not to plan too much. At each stage do whatever seems most interesting and gives you the best options for the future. I call this approach 'staying upwind.' This is how most people who've done great work seem to have done... See more

“I always say ‘beginnings are easy, endings are hard’. Beginnings get easier and easier [because] there's so much technological assistance [and] so many ways of getting something started like rhythm machines and chord pattern makers.

There are a lot of ways of getting something pretty respectable going quite early on. To quote Picasso, ‘there's... See more