the start of an idea

If that's not bad enough, the second inconvenient truth is that even with the ideas that do prove to have potential, it typically takes several iterations to get the implementation of this idea to the point where it delivers the necessary business value. We call that time to money

Evolution is powerful. It gives us the chance to revise, edit and do what works while removing what doesn’t.

Once we realize that there is almost no chance we’ll get it right the first time, we can embrace the opportunity to sign up for better instead of perfect.

Get it wrong the first time.

Then make it better.

If you’re looking to create a timeless sense of purpose and to shape the overall mission of your life, then you should use principles. Establishing a set of principles creates a compass to which you can refer whenever something is in doubt or you need to take a stand or evaluate any particular opportunity, behavior, or situation.