the start of an idea

Sometimes, You Have To Say No To Your Friends To Say Yes To Your Work

When asked, Lin-Manuel Miranda says Wait For It is the best song he’s ever written. “I was on my way to my friend’s birthday party,” Miranda explains, “when that idea showed up in my head.” He was riding the New York City A Train when “the whole chorus showed up in my head, all at... See more

How do you get from starting small to doing something great? By making successive versions. Great things are almost always made in successive versions. You start with something small and evolve it, and the final version is both cleverer and more ambitious than anything you could have planned.

If that's not bad enough, the second inconvenient truth is that even with the ideas that do prove to have potential, it typically takes several iterations to get the implementation of this idea to the point where it delivers the necessary business value. We call that time to money

“I always say ‘beginnings are easy, endings are hard’. Beginnings get easier and easier [because] there's so much technological assistance [and] so many ways of getting something started like rhythm machines and chord pattern makers.

There are a lot of ways of getting something pretty respectable going quite early on. To quote Picasso, ‘there's... See more