the start of an idea

No one will remember if it was on time, but everyone will remember if it was bad

— Michael Beirut quoting Massimo Vignelli (Typeradio 2/2)

When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there

How do you get from starting small to doing something great? By making successive versions. Great things are almost always made in successive versions. You start with something small and evolve it, and the final version is both cleverer and more ambitious than anything you could have planned.

“There’s the old anecdote we were all taught in Psych 101,” Martin said, “which is that physical environment matters. I think a separate device matters here: sometimes you’re reading, and you’re in a slow section, and you have that random thought, like, what was that thing I wanted to buy on Amazon? And you’re there without thinking about it.” A... See more