the start of an idea

Great strategy

1. starts with a vision and a challenge . What is your purpose? What problem are you trying to solve?


2. is honest about the current state of your business and market - strengths, weaknesses, opportunities, and threats.


3. is a hypothesis on where you will play and how you will win. Your business and product don’t exist in a vacuum - your

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" You never change things by fighting the existing reality. T o change something, build a new model that makes the existing model obsolete."

Buckminster Fuller

“I kept my idea a secret from anyone who could not directly help to move it forward. That was my gut instinct at the time, but it’s now one of the best pieces of advice I have to give. Ideas are the most vulnerable at the moment you have them; that’s also the time people are most inclined to run around seeking validation from everyone they know.

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It also aligned the computer with something that is often inspiring to many people and artists: nature. If I can find the sublime in microchips and SD cards in the same way that I find the sublime in mountains and waterfalls, I begin to look at my computer not as a tool but as a landscape. And when I look at it as a landscape it feels good because... See more

Perhaps the art of harvesting the secret riches of our lives is best achieved when we place profound trust in the act of beginning. Risk might be our greatest ally. To live a truly creative life, we always need to cast a critical look at where we presently are, attempting always to discern where we have become stagnant and where new beginning might

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