the start of an idea

If that's not bad enough, the second inconvenient truth is that even with the ideas that do prove to have potential, it typically takes several iterations to get the implementation of this idea to the point where it delivers the necessary business value. We call that time to money

No one will remember if it was on time, but everyone will remember if it was bad

— Michael Beirut quoting Massimo Vignelli (Typeradio 2/2)

Here are some other techniques people use to access and maintain the zone:

• Introducing a long delay between when you do the work and when it is shown to the world. Annie Ernaux writes about this in A Simple Passion, a memoir about how she becomes obsessed in a banal way with a man who is having an affair with her—the thought that others will read th

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Making things is hard and I feel like that’s the most useful thing to say about it. You have to try to be consistent, you have to practice constantly, you have to read, and you can’t make yourself be interested in topics you aren’t interested in. And you have to accept that it’s always going to be challenging. My friend said this about her work, wh... See more