the start of an idea

No one will remember if it was on time, but everyone will remember if it was bad

— Michael Beirut quoting Massimo Vignelli (Typeradio 2/2)

If you’re looking to create a timeless sense of purpose and to shape the overall mission of your life, then you should use principles. Establishing a set of principles creates a compass to which you can refer whenever something is in doubt or you need to take a stand or evaluate any particular opportunity, behavior, or situation.

By unfolding I mean “interrogating the conclusion to come up with an explanation of why it could be true.” What premises and reasoning chains leads to this conclusion? The explanation isn’t meant to prove that your conclusion was right. It is just a way of unpacking it.

By unfolding a claim into an explanation, you spread it on a “wider front” (to... See more

We started raw; our hearts and minds got boiled by constraints, mistakes, feedback, and challenges; these days we’re calmly cleaning up.