the start of an idea

1. starts with a vision and a challenge . What is your purpose? What problem are you trying to solve?


2. is honest about the current state of your business and market - strengths, weaknesses, opportunities, and threats.


3. is a hypothesis on where you will play and how you will win. Your business and product don’t exist in a vacuum - your

The mistake we made was turning phones into toys for having fun, rather than honing them as tools for getting stuff done.

Don't overlook the basics. Don't ignore the foundation. How long can a tree remain standing without the roots?