The Rise of Newsletters

The @ConvertKit team just did a low key announcement that’s game changing for creators: They’ll sell ads on your behalf for your newsletter and you get 75% of the sales. This is huge! Here’s why…

1/ I think Substack is in the process of deciding whether they want to take Shopify’s approach or Etsy’s approach, or some combination of both...

everyone talking about subscriber potential, but what BI is buying is a blue print for the next era of advertising— - 2,500,000 emails/first party data - 1,000,000 opens/active registered users - direct relationship with advertisers (non-programmatic) - emails are new cookies