The Rise of Newsletters
sari and
The Rise of Newsletters
this is a really funny visual. i was def a library/art girl, and now using both substack/flodesk.
everyone talking about subscriber potential, but what BI is buying is a blue print for the next era of advertising—
- 2,500,000 emails/first party data
- 1,000,000 opens/active registered users
- direct relationship with advertisers (non-programmatic)
- emails are new cookies
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