The Rise of Newsletters

For all the talk about the Passion Economy, it's still discussed mostly in terms of monetization (with a clear focus on subscriptions) There's so many opportunities to reinvent engagement and distribution, too 3 recent examples from @packyM @kanakhey and @jarroddicker 👇

1/ Thread: Newsletter TAM Today I polled on twitter how many investment professionals pay for newsletter/research blog/substack subscription. Almost half responded: Zero. The other half who pays for subscription, more than half of them pays for only one... See more

The @ConvertKit team just did a low key announcement that’s game changing for creators: They’ll sell ads on your behalf for your newsletter and you get 75% of the sales. This is huge! Here’s why…