The Rise of Newsletters
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The Rise of Newsletters
Subscriptions Is Perfectly Fine; But Community Can Give You More
Jacob Cohen Donnellyamediaoperator.comThe @ConvertKit team just did a low key announcement that’s game changing for creators:
They’ll sell ads on your behalf for your newsletter and you get 75% of the sales.
This is huge!
Here’s why…
nametwitter.com1/ Thread: Newsletter TAM
Today I polled on twitter how many investment professionals pay for newsletter/research blog/substack subscription.
Almost half responded: Zero.
The other half who pays for subscription, more than half of them pays for only one... See more
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everyone talking about subscriber potential, but what BI is buying is a blue print for the next era of advertising—
- 2,500,000 emails/first party data
- 1,000,000 opens/active registered users
- direct relationship with advertisers (non-programmatic)
- emails are new cookies
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