The Rise of Newsletters
sari and
The Rise of Newsletters
The lack of virality in an email newsletter still puzzles me. This is my list. Straight line. You would think more subs would mean more forwards and more subs, but no.
everyone talking about subscriber potential, but what BI is buying is a blue print for the next era of advertising—
- 2,500,000 emails/first party data
- 1,000,000 opens/active registered users
- direct relationship with advertisers (non-programmatic)
- emails are new cookies
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