The Rise of Newsletters
sari and
The Rise of Newsletters
1/ Thread: Newsletter TAM
Today I polled on twitter how many investment professionals pay for newsletter/research blog/substack subscription.
Almost half responded: Zero.
The other half who pays for subscription, more than half of them pays for only one... See more
descriptiontwitter.comeveryone talking about subscriber potential, but what BI is buying is a blue print for the next era of advertising—
- 2,500,000 emails/first party data
- 1,000,000 opens/active registered users
- direct relationship with advertisers (non-programmatic)
- emails are new cookies
descriptiontwitter.com
How the Passion Economy Will Disrupt Media, Education, and Countless Other Industries
Li Jinli.substack.com
The Morning Brew newsletter will bring in $20 million in revenue this year
Josh Sternbergmedianut.substack.com
