The Rise of Newsletters
sari and
The Rise of Newsletters
everyone talking about subscriber potential, but what BI is buying is a blue print for the next era of advertising—
- 2,500,000 emails/first party data
- 1,000,000 opens/active registered users
- direct relationship with advertisers (non-programmatic)
- emails are new cookies
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The lack of virality in an email newsletter still puzzles me. This is my list. Straight line. You would think more subs would mean more forwards and more subs, but no.
This indie newsletter generated over 10,000 paying subscribers
listennotes.com1/ Thread: Newsletter TAM
Today I polled on twitter how many investment professionals pay for newsletter/research blog/substack subscription.
Almost half responded: Zero.
The other half who pays for subscription, more than half of them pays for only one... See more
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