The Rise of Newsletters
sari and
The Rise of Newsletters
everyone talking about subscriber potential, but what BI is buying is a blue print for the next era of advertising—
- 2,500,000 emails/first party data
- 1,000,000 opens/active registered users
- direct relationship with advertisers (non-programmatic)
- emails are new cookies
descriptiontwitter.com
The lack of virality in an email newsletter still puzzles me. This is my list. Straight line. You would think more subs would mean more forwards and more subs, but no.
10 key insights from Lenny Rachitsky on building a successful newsletter:
1. What do people ask you about that you don't have a great answer to? Viral essays are hiding inside this question. If people keep asking you the same question and nobody's written the answer, take on the challenge yourself.
... See more