The Rise of Newsletters

The @ConvertKit team just did a low key announcement that’s game changing for creators: They’ll sell ads on your behalf for your newsletter and you get 75% of the sales. This is huge! Here’s why…

everyone talking about subscriber potential, but what BI is buying is a blue print for the next era of advertising— - 2,500,000 emails/first party data - 1,000,000 opens/active registered users - direct relationship with advertisers (non-programmatic) - emails are new cookies