The Rise of Newsletters

rise of the ‘renaissance creator’ 👀

everyone talking about subscriber potential, but what BI is buying is a blue print for the next era of advertising— - 2,500,000 emails/first party data - 1,000,000 opens/active registered users - direct relationship with advertisers (non-programmatic) - emails are new cookies

The @ConvertKit team just did a low key announcement that’s game changing for creators: They’ll sell ads on your behalf for your newsletter and you get 75% of the sales. This is huge! Here’s why…

Paid newsletters are over-rated: it’s grueling work, your best thinking is stuck behind a paywall, and selling products is much more profitable

1/ I think Substack is in the process of deciding whether they want to take Shopify’s approach or Etsy’s approach, or some combination of both...