What’s amazing is that things like hashtag design—these essentially ad hoc experiments in digital architecture—have shaped so much of our political discourse. Our world would be different if Anonymous hadn’t been the default username on 4chan, or if every social media platform didn’t center on the personal profile, or if YouTube algorithms didn’t... See more
Innovating within an existing platform is always a challenge, because as media theorist Marshall McLuhan argued decades ago, ‘the medium is the message’. TikTok and Twitter/X have short-form content built into the design of the platform, which prevents depth. As I explore in The Bigger Picture, this also leads to what philosopher C. Thi Nguyen... See more
At present, we seem to be suffering from a widespread failure of literary imagination. We have become worse at imagining the experiences of other people, less inclined to credit these experiences as being as valid and real as our own. Why is this? In part, I think, because of the methods by, and pace at which, we acquire our stories. After all,... See more
McLuhan argued that, pushed to its limits, a medium flips or reverses its characteristics.
Internet scale pushes information into disinformation, connection into loneliness, and desire into apathy.