The Medium Is The Message
related to marshall mcluhans - we shape the communication tool, then it shapes us
sari and
The Medium Is The Message
McLuhan argued that, pushed to its limits, a medium flips or reverses its characteristics.
Internet scale pushes information into disinformation, connection into loneliness, and desire into apathy.
LM Sacasasx.comIt is one thing to think with a pamphlet, another to think with a newspaper, yet another to think with a televisual image, and still another to think with a meme.
L. M. Sacasas • The Analog City and the Digital City
Similarly, I think people need to ask themselves – and it might be easier if we ask each other – What do you really want to be doing? How did you fall in love in the first place? People start optimizing for things like “hm, if I did this I would get 5% more traffic” or “I would get to the next follower milestone” I think because it’s visible, and... See more
Anna Dorothea Ker • "People First" - Making Tech Work for You
Visakan on putting the goal first. What do you really want to be doing? Why? With Whom? ? How? The tools are just scaffolding, support structures, facilitators. What specific outcomes do you actually want?
When you sit down with a book, you understand the parameters of engagement. You know how long the book is. The book isn’t changing as you read it. It’s a solid, immutable thing. You and the book are on equal terms in many ways, as least from a physics point of view. You know what’s going to happen, and the book abides by its implicit contract,... See more
Craig Mod • Offscreen Magazine Interview
You Are What You Touch: How Tool Use Changes the Brain's Representations of the Body
Patrick Haggardscientificamerican.com
Innovating within an existing platform is always a challenge, because as media theorist Marshall McLuhan argued decades ago, ‘the medium is the message’. TikTok and Twitter/X have short-form content built into the design of the platform, which prevents depth. As I explore in The Bigger Picture, this also leads to what philosopher C. Thi Nguyen... See more