The Medium Is The Message

It could be said that the success of our human future requires the pursuit of narrative, reflection and empathy. To be sure, we can move in that direction through education, civic discourse and therapy. But if the design of our digital technologies helped us get to where we are, then design can also help get us somewhere better. Indeed, there are a

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At present, we seem to be suffering from a widespread failure of literary imagination. We have become worse at imagining the experiences of other people, less inclined to credit these experiences as being as valid and real as our own. Why is this? In part, I think, because of the methods by, and pace at which, we acquire our stories. After all, eve... See more

Looking around, it’s easy to be disheartened about people and the state of the world, but on Reddit I have experienced the opposite: people naturally create community, and they are smarter, funnier, and more helpful and caring than I think we often give them credit for.

And this is not because our users are some special subset of humanity. They’re j... See more

Innovating within an existing platform is always a challenge, because as media theorist Marshall McLuhan argued decades ago, ‘the medium is the message’. TikTok and Twitter/X have short-form content built into the design of the platform, which prevents depth. As I explore in The Bigger Picture, this also leads to what philosopher C. Thi Nguyen call... See more

It is one thing to think with a pamphlet, another to think with a newspaper, yet another to think with a televisual image, and still another to think with a meme.

it’s utterly impossible for an algorithmic video-sharing website like TikTok to be a “town square” in the same sense that Twitter was supposed to be. There are all sorts of McLuhan-esque reasons for this: text as a medium is much faster to read, the reply and quote tweet function is what makes Twitter dialogic, its focus on text makes verbal wit th... See more

Our modest goal with Substack is to help accelerate and amplify the advent of the culture future through a better media system. Culture is not just about getting what you want; it is about learning what to want. It shapes our values, beliefs, identity, taste, and how we relate to other people. And in turn, we shape it, when we choose what to pay at... See more