The Medium Is The Message
related to marshall mcluhans - we shape the communication tool, then it shapes us
sari and
The Medium Is The Message
Israel strikes Iran. A compulsion to doom scroll, but watching myself as I do it. There’s worry, but also a scanning for both clarity and novelty. The main problem is that the same factoids are being repeated over and over; it’s quite hard to obtain new and developing information. What’s happened in the last 30 minutes? It’s a weird paradox; you ob
... See moreThe message of the medium we call AI is the obfuscation of responsibility and relationship.
LM Sacasasx.comInnovating within an existing platform is always a challenge, because as media theorist Marshall McLuhan argued decades ago, ‘the medium is the message’. TikTok and Twitter/X have short-form content built into the design of the platform, which prevents depth. As I explore in The Bigger Picture, this also leads to what philosopher C. Thi Nguyen call... See more
Alexander Beiner • Myth and Metrics: How Social Media Robs Us of Ritual, and How to Revive It
Similarly, I think people need to ask themselves – and it might be easier if we ask each other – What do you really want to be doing? How did you fall in love in the first place? People start optimizing for things like “hm, if I did this I would get 5% more traffic” or “I would get to the next follower milestone” I think because it’s visible, and i... See more
Anna Dorothea Ker • "People First" - Making Tech Work for You
Visakan on putting the goal first. What do you really want to be doing? Why? With Whom? ? How? The tools are just scaffolding, support structures, facilitators. What specific outcomes do you actually want?
When you sit down with a book, you understand the parameters of engagement. You know how long the book is. The book isn’t changing as you read it. It’s a solid, immutable thing. You and the book are on equal terms in many ways, as least from a physics point of view. You know what’s going to happen, and the book abides by its implicit contract, whic... See more
Craig Mod • Offscreen Magazine Interview
Digital affordances seem to often constitute what Marshall McLuhan would call ‘hot media’ (1967), which require little active participation on the part of the audience, and are of highly predictable nature. Rosa would insist that to achieve resonance, we would want to cool media down to encourage active participation – a prerequisite for resonant e... See more
Vikram • Resonance Theory: How Can Connection Create Disconnection?
Human expression was perfected into pithy thought-capsules (Twitter, LinkedIn), glamour shots (Instagram), and performative soundbites (TikTok), all perfect carriers for human emotions and — most importantly — ADVERTISING, which we were also now expected to do, newly equipped with our “personal brands.”
The dominance of these formats and mindset mad... See more
The dominance of these formats and mindset mad... See more
Yancey Strickler • Formulary for New Media
People don’t exist independently of a place. Places bring out who we are.
