the human premium

The Value Of Human Error

Broadly, good writing seems to require a balance of conformity and nonconformity, and at times, deliberate rule-breaking. A certain amount of Strunk and White-style convention is necessary to convey ideas coherently — after all, language is a shared system of meaning, and straying too far from its rules risks losing connection with readers or becom

Try as we might to utilize reason and logic for our arguments, the human race is first and foremost an emotional species. On a base level, I might even say that the most important aspect of foresight is the ability to create emotional connections between people and their possible, probable, preferred, and preventable futures.

Non-human characters act as a vehicle for brands to share their values with people in a more friendly, less-authoritative and perhaps even more values-aligned way. Ironically, while these brand mascots are non-human, they actually anthropomorphise the brand and their values, making them feel more human, by not being human at all

Paradoxically, the deployment of technology can also serve as a reflection of our humanity. Techniques such as interactive infographics, augmented reality journalism, and 3D content storytelling go beyond mere technological progress; they emphasize human effort , setting it apart from the facile and inexpensive mass-produced content that is becomin

We are contradictory creatures, wondrously and terrifyingly so