the goal is resonance, not scale
building and monetizing soulful businesses + brands where the goal is resonance, not scale
sari and
the goal is resonance, not scale
Digital strategist Shelley Bernstein once said that one of the greatest challenges currently facing us is how to interact meaningfully with the people we serve. Interact meaningfully with the people we serve. Not eyeballs. Not users. But people.
Natasha Lampard • An Exist Strategy
people building tech products so often miss the point
the point is to help people live a good life, not an efficient life
the point is resonance, not scale
the point is to deliver comfort, not just convenience
the goal is not technolo... See more
sari azouttwitter.com“More” Is not Necessarily a Market Advantage
Here is a problem we do not currently have: There aren’t enough books getting published.
In fact, there’s far more books being published than there are people to buy and read them. Mr. 97 Books in 9 Months is working under the theory that more hooks in the water makes for the better chance at
... See moreJohn Warner • Speed and Efficiency are not Human Values
Optimize for legacy, not empire. Empires die because they’re alone, legacies live because they involve others.
-OH, on building teams and brand communities
Growth for the sake of growth is the ideology of a cancer cell. -Edward Abbey
Working in technology means one thing above all else: chasing scale. There is a reason why much of the tech world is obsessed with growth. Free from physical constraints, digital systems can scale to an incomprehensible size. The appeal of conquering the engineering, design and business challenges of mega-scale is strong, the rewards immense. But u
... See moreThe Internet fails to scale gracefully.