the goal is resonance, not scale
building and monetizing soulful businesses + brands where the goal is resonance, not scale
sari and
the goal is resonance, not scale
via Daisy Alioto
Scale is quite valuable, but the costs are usually hidden. Consolidation leads to monoculture, it reduces the stock of unique ferments.
Culture, taste, and invention are often bottom-up phenomena. They require the opposite of scale. They require distance, and working alone.
Simon Sarrisx.comWhen you try to make something that solves everything, you obsess over questions of power: how to make something that is omnipotent and everlasting. But when you make something that does one thing well, the questions are much more personal: does it solve my problem? and for how long? and who for? and where will it push the space around it? I want... See more
Be specific
how many people you touched > how many people you reached
“I found a piece you wrote in the footnote of a book that I admire.” In other words, it took effort for us to find each other. And much like an inefficient light bulb gives off heat, folk search algorithms have the byproduct of context.
In the end, maybe that’s the only definition of authenticity that doesn’t fall apart under close inspection: not a... See more
In the end, maybe that’s the only definition of authenticity that doesn’t fall apart under close inspection: not a... See more
Elan Ullendorff • Folk search engines
What I’m really concerned about is reaching one person. And that person may be myself for all I know.” — Jorge Luis Borges
