the goal is resonance, not scale
building and monetizing soulful businesses + brands where the goal is resonance, not scale
sari and
the goal is resonance, not scale
Special Edition of Temp Check: Recorded Live @websummit Nov 2, 2021
youtube.comalgorithms should serve our vibes, not dictate them
The math is simple: more people are consuming more of everything than ever before, but there are very few hits of real scale. That means that many of us spend our time in niches, not in the center.
Variety and the long tail
In providing a precise experience, you are necessarily polarizing. There’s a certain tyranny of NPS or averages you have to decouple from – where averages blunt a nuanced understanding of a product or experience. There’s that funny truism that the most authentic Chinese restaurants have the most 1 star reviews.
Distinctive features are not... See more
Distinctive features are not... See more
Nix • the delight of specificity
via Craig Mod interview with Kai Brach
What I’m really concerned about is reaching one person. And that person may be myself for all I know.” — Jorge Luis Borges