the goal is resonance, not scale
building and monetizing soulful businesses + brands where the goal is resonance, not scale
sari and
the goal is resonance, not scale
“More” Is not Necessarily a Market Advantage
Here is a problem we do not currently have: There aren’t enough books getting published.
In fact, there’s far more books being published than there are people to buy and read them. Mr. 97 Books in 9 Months is working under the theory that more hooks in the water makes for the better chance at
... See moreJohn Warner • Speed and Efficiency are not Human Values
how many people you touched > how many people you reached
The math is simple: more people are consuming more of everything than ever before, but there are very few hits of real scale. That means that many of us spend our time in niches, not in the center.
Variety and the long tail
Fast forward to today and tools are incentivized to expand their market by attempting to solve everything at once. But this means that the market for any given piece of software is often anyone and everyone.
Andreessen Horowitz (AZ) • Why We Crave Software With Style Over "Branding"
their ambition is to be around for 100 years rather than become gigantic
What I’m really concerned about is reaching one person. And that person may be myself for all I know.” — Jorge Luis Borges
smallness
in defense of smallness, because we don't need to build an empire. we just want to live lives that are rich in meaning.
sari and • 36 cards
We need a new definition of scale that is not about the production volumes of a material but the proliferation and exchange of knowledge. From scaling up to scaling out – or perhaps from scaling up to skilling up.
We need a new definition of scale that is not about the production volumes of a material but the proliferation and exchange of knowledge. From scaling up to scaling out – or perhaps from scaling up to skilling up.
This a very interesting read on long-lived institutions. A few facts: most of the oldest companies in the world are in Japan. 90% of the companies that are over 200 years old have 300 employees or less, they’re not mega companies