The Forest

Towards a new story of business

“I do not yet know of a man who became a leader as a result of having undergone a leadership course.”

- Lee Kuan Yew, 2013

Anjney Midha • Tweet

you may not be able to escape audience capture, but you can at least curate your audience so that you become captured in a way that's beneficial to you

a company is an egregore (the shared mind between the humans who make it). A country is an egregore. A small town is an egregore. A friend group is an egregore.

You can do experiments on your friend group, find patterns, then see if they hold across other scales

Defender • Tweet

you think you want thousands of followers but what you really want is five mutuals with good reply game and thousands of followers

RandomSprint • Tweet

the way of the artist-entrepreneur — kening zhu

keningzhu.com

the attention economy erodes trust. It rewards the most dramatic claims, the most outrageous behavior, the most compelling narratives regardless of their relationship to truth or long-term consequences.

kyla scanlon • From Dollar Dominance to the Slop Machine

a thesis around plays + theatre in a digital world plays are one of the last forms of media that resist digitization -- not by accident, but by design. a play doesn’t scale. it doesn’t go viral (well, not the real thing. the idea of a play can spread. its songs, its brand, its aesthetics. but the core experience - the p... See more

aishwarya 🌱🦋x.com

Regina Rosenfeld • Tweet

How many dreams are abandoned for fear of looking stupid in the eyes of those who never think about us at all