The Forest
Towards a new story of business
The Forest
Traveler, there is no path
By Antonio Machado
Traveler, your footprints
Are the path and nothing more;
Traveler, there is no path,
The path is made by walking.
By walking the path is made
And when you look back
You’ll see a road
Never to be trodden again.
Traveler, there is no path,
Only trails across the sea…
When the founder of Hasidic Judaism, the great Rabbi Israel Shem Tov, saw misfortune threatening the Jews, it was his custom to go into a certain part of the forest to meditate. There he would light a fire, say a special prayer, and the miracle would be accomplished and the misfortune averted.
Later, when his disciple, the celebrated Maggid of Mezri