The Forest

‘I used to think freedom meant doing whatever you want. It is knowing who you are, what you are supposed to be doing on this earth and then simply doing it.’ ⁃ Natalie Goldberg, ‘Writing Down The Bones’

Stand still. The trees ahead and bushes beside you

Are not lost. Wherever you are is called Here,

And you must treat it as a powerful stranger,

Must ask permission to know it and be known.

The forest breathes. Listen. It answers,

I have made this place around you.

If you leave it, you may come back again, saying Here.

No two trees are the same to Raven.

No... See more

if you're trying to slay Moloch in any realm other than the territory of the human heart, you're gonna fail over, and over

you might fail in interesting and scintillating ways -- but you're gonna fail

Somewhere along the way, you realize that no one will teach you how to live your own life — not your parents or your idols, not the philosophers or the poets, not your liberal arts education or your twelve-step program, not church or therapy or Tolstoy. No matter how valuable any of that guidance, how pertinent any of that wisdom, in the end you di... See more

Successful platforms do not just discover what consumers want — they produce the consumers and the forms of consumer desire that they need.

most companies see their potential customers as weak, naive, and prone to addiction.

what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...

Caught in a contradiction, playing both despot and revolutionary, artist and critic, “straight man” and clown, the manifesto writer must persevere. The secret to this perseverance is drama. The theater of the absurd. You build a little self-contained world and invite the audience in. Describe this world in detail. Don’t be afraid to make it enterta

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