💡 inspo - the Curator

The 2025 tastemaker navigates this tension with remarkable dexterity. They aren't anti-digital but post-digital, using online tools with intention rather than compulsion. The crucial distinction lies in their relationship with attention: Internet Cool seeks it desperately; Scene Cool appears indifferent. This studied indifference isn't affectation... See more

The critical distinction is that today's gatekeepers derive authority not from institutional power but from demonstrated discernment. Cultural capital now flows to those who can navigate overwhelming abundance with skill and intention.

Good taste is cultural literacy: knowing the right references, understanding history, and recognising what matters beneath the surface noise. These human elements are precisely what algorithms struggle to replicate.

a magnificent return to human judgment. Messy, inconsistent, biased, and infinitely more valuable.

In an era suffocating under infinite content, the most radical act might be saying "this matters" and meaning it.