the aspiration of growing old
The fear of aging is an ironic (and very Western) concern, seeing as aging and dying are the only things all humans have in common. In many cultures, old age is an irreverent status, as elders offer invaluable wisdom and acumen.
Amanda R. Martinez • Many People Have A Fear Of Aging; These Helpers Ask: What If We Aged With Joy Instead?
Many older individuals feel a greater sense of freedom with age, inviting them to chase their truest selves, and leave the unimportant angst behind. In a culture where angst seems to prevail, and young people face uncertain futures, aging with joy is a radical act of humanity. And the conversation is changing to reflect this.
Amanda R. Martinez • Many People Have A Fear Of Aging; These Helpers Ask: What If We Aged With Joy Instead?
Hype became a dirty word, and longevity increasingly feels like a myth.
Virality got conflated with relevance, while relevance comes with the curse of becoming imminently passé. Whist new gen brands like Corteiz are propped up by persistent presence, institutions such as Apple resist exploring their own hype, choosing omnipresence instead.
This beg
Some people say 30 is the new 20. But, if you’re the business of selling clothes to dudes, you’re likely thinking that 50, 60, or even 70 is the new 20 given the spate of famous elderly pitchmen being tapped to rep luxury clothing brands and streetwear labels.
Boomers and Gen-X-ers, clad in their comfy walking shoes, quietly strode to the forefron... See more
Boomers and Gen-X-ers, clad in their comfy walking shoes, quietly strode to the forefron... See more
Image
Right now the most valuable currency in the aspiration economy is newness, novelty and youth. Marketing and advertising, especially across fashion, is all about selling a lifestyle and image for your current self. Future chronological chapters of your life are deemed irrelevant. But these partnerships challenge that assumption. They sell the idea t... See more
Copy link • idle gaze 031: selling future aspiration.
A recent New Yorker piece explored the psychology behind how we view the tajectory of our lives. Current research tells us that when it comes to looking back at our past and into our future, people can be categorized into two camps: dividers, and continuers.
For dividers, their past and future selves feel like strangers - fictional characters from a... See more
For dividers, their past and future selves feel like strangers - fictional characters from a... See more
Copy link • idle gaze 031: selling future aspiration.
- A look of unmatched confidence: Look into those steely, fixed eyes of Willem, Jo and Jerry above. Feel how they exude a sense of authority, ingrained wisdom and confidence. They have worked hard, and become the masters of their trades. Supremacy achieved not through follower numbers, but from cold, hard, lived experience. It provides substance and
