taste

So, there’s the trick. The path to taste is really as simple as writing a little plus and minus in the margin more often. If we apply this to digital space, we can turn them from an overwhelming and chaotic bombardment into a steady stream of things we find beautiful, that in turn, can define our tastes. For me, Are.na is a space for this kind of... See more

We are in an age of noise.

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.

Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more

I mentioned that implicit conviction “comes from something deeper than the cause and effect we perceive in the unfolding of events.” What exactly is this deeper -something? My first attempt to answer this question happened spontaneously, over a decade ago: “Some companies have a soul,” I found myself saying to a friend over lunch, “others are just... See more

The conversation around taste tends to focus on what it takes to develop it, but not what it takes to use it and unlock its potential, which is confidence .

Having and developing taste is one thing, but remaining connected to our taste is another. In order to take advantage of our taste, we have to be able to access its insights and guidance, which... See more

As Arnold Bennett famously said, ‘Good taste is better than bad taste, but bad taste is better than no taste.