taste

While in theory the notion of Quality might appear rather philosophical and idealistic, in practice it could not be more pragmatic. One can think of Quality as simply the highest -leverage input into a system. F or illustrative purposes we could envision a continuum of layers starting with a company’s high -level outputs: financial figures and key... See more

GenAI is just another source of “raw footage” (albeit a unique one) that is used to craft a story. But the “craft” part (the editing, the taste, the precision of timing and style) only becomes more important with the abundance of content and every brand flooding the zone. The “Hollywood vs. AI” narrative is a red herring. The world’s greatest... See more

It’s easier to recognize beauty than it is to create it. You’re good enough to know that what you’re doing isn’t good, but not good enough to produce something great. When you find yourself in this frustrating limbo, the challenge is to never forget what got you there in the first place. Remember that thing that got you into the game.

Your love.... See more