taste

We have been co-evolving with ravenous attention predators forever. This is not a fight we can, or should want to, opt out of. We already live in a universe with church, slot machines, and Rhianna. The Sorrows of Young Werther. The Beatles. The bigger and more successful they get, the more boring they become, and the easier they are to ignore.

It’s easier to recognize beauty than it is to create it. You’re good enough to know that what you’re doing isn’t good, but not good enough to produce something great. When you find yourself in this frustrating limbo, the challenge is to never forget what got you there in the first place. Remember that thing that got you into the game.

Your love.... See more

We're in the era of modern software companies as lifestyle brands. We've passed the basic utility phase; now, it's about delivering an experience and forging an identity that resonates with the aspirations and values of your audience. UX has become a fashion statement, and standout products... See more

Houellebecq wore his biography, professional identity, marital status, and psychiatric condition – everything modern society considers intrinsic and defining of the individual – as an amusing costume to be played with and discarded. He frees himself through his work from the straitjacket of ‘identity politics’ which placates its prisoners, like a... See more