taste

Quality emerges from the complexity of the system in action ; it is in the how rather than the what. Thus, when Quality is broken down into parts and analyzed, its essence is lost. This explains why analysis alone has trouble discerning the authentic from the artific ial. Moreover, Quality frozen in a theory or process cannot be recognized in... See more

Most people stop at consumption. This has always been the case, and will continue to be the case forever and ever, Amen. This makes sense, as it requires the least amount of effort. But the evolution of algorithmic and hyperpersonal content makes moving beyond consumption even more challenging. If I already enjoy the content I’m being served, why... See more

The conversation around taste tends to focus on what it takes to develop it, but not what it takes to use it and unlock its potential, which is confidence .

Having and developing taste is one thing, but remaining connected to our taste is another. In order to take advantage of our taste, we have to be able to access its insights and guidance, which... See more

Hannah Arendt called taste “the chief cultural activity,”

But what makes an interface successful? Beyond speed of performance, cohesive information sequences and anticipation of the human context and need, designing an experience that hopes to create feeling can only be done with feeling. The difference between good and bad becomes a matter of who can bring to bear greater focus and knowhow within the... See more

But it’s important to recognize that the goal of developing one’s own taste is not to ultimately land on what other people think is good. Your taste belongs to you

“regular people” – when divested from allegiances to sponsorships and corporate algorithms – are the best tastemakers of our times