taste

Developing taste is an exercise in vulnerability: it requires you to trust your instincts and preferences, even when they don’t align with current trends or the tastes of your peers. Because while having taste is cool, taste itself reflects a certain type of uncool earnestness – a commitment to one’s own obsessions and quirks.

Interestingly, I also find that experiencing Quality i n any one domain (e.g., music or meditation, to use examples that are dear to me) can be helpful for recognizing it in other domains (including business) because Quality’s nature is universal, even as its manifestations are necessarily particular.

I see three distinct drivers of taste: Inputs, Filters, and Discernment.

• INPUTS are the experiences, knowledge and data you seek. Your brain is a system that absorbs whatever is around it, and then mashes it together alongside a lot of emotionally-driven randomness that results in all sorts of ideas, mistakes of the eye, and a lens on the world

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It’s easier to recognize beauty than it is to create it. You’re good enough to know that what you’re doing isn’t good, but not good enough to produce something great. When you find yourself in this frustrating limbo, the challenge is to never forget what got you there in the first place. Remember that thing that got you into the game.

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this says all you need to know about apple vs meta

“Your aesthetics get better as you make mistakes.”