taste

Developing taste is an exercise in vulnerability: it requires you to trust your instincts and preferences, even when they don’t align with current trends or the tastes of your peers. Because while having taste is cool, taste itself reflects a certain type of uncool earnestness – a commitment to one’s own obsessions and quirks.

As technology advances, software will increasingly be chosen not just for how well it addresses its use case, but how it conveys its personality, similar to how we choose our clothes. We’re already beginning to see this shift. In highly individualized spheres like note-taking tools and consumer crypto, software is often chosen based on identity.... See more

“regular people” – when divested from allegiances to sponsorships and corporate algorithms – are the best tastemakers of our times

While it’s probably one of the corniest things I’ll ever write in this column, I’ve come to believe that developing taste is not so unlike going to therapy; it’s an inefficient, time-consuming process that mostly entails looking inward and identifying whatever already moves you. It’s the product of devouring ideas, images and pieces of culture not... See more

The conversation around taste tends to focus on what it takes to develop it, but not what it takes to use it and unlock its potential, which is confidence .

Having and developing taste is one thing, but remaining connected to our taste is another. In order to take advantage of our taste, we have to be able to access its insights and guidance, which... See more

Houellebecq wore his biography, professional identity, marital status, and psychiatric condition – everything modern society considers intrinsic and defining of the individual – as an amusing costume to be played with and discarded. He frees himself through his work from the straitjacket of ‘identity politics’ which placates its prisoners, like a... See more

Maybe if you spin it in the right kind of way with the right kind of confidence and a baseline level of taste anything can be cool?