taste

I mentioned that implicit conviction “comes from something deeper than the cause and effect we perceive in the unfolding of events.” What exactly is this deeper -something? My first attempt to answer this question happened spontaneously, over a decade ago: “Some companies have a soul,” I found myself saying to a friend over lunch, “others are just... See more

When I’m traveling, I like to bring back one thing where I say, This could only exist here . As unattainable as it may seem, I want to have things in my life where I say, ‘I can’t link to this. I came upon it by chance, it’s imperfect, it has a soul, and probably no one else has it.’”

Blackbird Spyplane: The unlinked thing with a soul. It can feel

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not many brands are built wholly on irony in this way – however perhaps they should be, given how meta and self-referential popular culture has become.