Taste is eating software. Taste is the new weapon.
Whether in design, branding, or user experience, taste now defines how a product is perceived and felt as well as how it is adopted, i.e. distributed (whether it’s software or hardware or both). Technology has become deeply intertwined with culture. People now engage with technology as part of their... See more
because we might be all status-seeking monkey anyway. and because “at the same time, taste games are supposed to be human nature.”
Developing taste is an exercise in vulnerability: it requires you to trust your instincts and preferences, even when they don’t align with current trends or the tastes of your peers. Because while having taste is cool, taste itself reflects a certain type of uncool earnestness – a commitment to one’s own obsessions and quirks.
Taste is about discovery, having interest in things, and making a lot of mistakes. It’s about trying to find the authentic set of choices that both reflect your own background, but also the choices and discoveries that you have made consciously and deliberately. It's always changing and it's also always in reflection of what everyone else is doing... See more