taste

Extrapolating from the premise of Aspirational Humanity, I’m proposing that charisma, not taste, may be the most covetable skill in the age of AI. Perhaps your aesthetic sensibility is irrelevant, as long as you can hold a great conversation. AI can style your outfit, but it’s not going to be a helpful wingwoman at the bar. As our external facades... See more

Taste is eating software. Taste is the new weapon.

Whether in design, branding, or user experience, taste now defines how a product is perceived and felt as well as how it is adopted, i.e. distributed (whether it’s software or hardware or both). Technology has become deeply intertwined with culture. People now engage with technology as part of their... See more

The conversation around taste tends to focus on what it takes to develop it, but not what it takes to use it and unlock its potential, which is confidence .

Having and developing taste is one thing, but remaining connected to our taste is another. In order to take advantage of our taste, we have to be able to access its insights and guidance, which... See more

The hipster was an information-sorting algorithm: its job was to always have good taste . The hipster listened to bands you’d never heard of. The hipster drank beers brewed by Paraguayan Jesuits in the 1750s. The hipster thought Tarkovsky was for posers, and the only truly great late-Soviet filmmaker was Ali Khamraev. The hipster bought all his... See more

As images of any kind become easier to generate, the designers who stand out are those who can create a sense of cohesiveness and emotion.