taste

What is beauty?

Symmetry is beautiful, because life blooms in cycles rather than episodes.

Elegance is beautiful, because everything that matters can be described in a few math equations or observed between a few kindergartners.

Contrast is beautiful, because something that lacks an alternative also lacks meaning.

Connection is beautiful, because the... See more

Developing Taste

When the first car came out, consumers didn't care about its color, or silhouette, because the competition was a horse.1 But now that cars have been commoditized, quality and details have become more important than ever.

The same applies to software. Simply shipping a product that works is no longer enough, everyone can do that,... See more

But it’s important to recognize that the goal of developing one’s own taste is not to ultimately land on what other people think is good. Your taste belongs to you

GenAI is just another source of “raw footage” (albeit a unique one) that is used to craft a story. But the “craft” part (the editing, the taste, the precision of timing and style) only becomes more important with the abundance of content and every brand flooding the zone. The “Hollywood vs. AI” narrative is a red herring. The world’s greatest... See more