taste

We're in the era of modern software companies as lifestyle brands. We've passed the basic utility phase; now, it's about delivering an experience and forging an identity that resonates with the aspirations and values of your audience. UX has become a fashion statement, and standout products... See more

In other words, she’d be someone who can break the rules with nonchalance because most of the time, she’s making them.

if your job is legible enough that people can make a dataset clearly pointing out what is right and what is wrong, you are at the highest risk for an AI model being “superhuman” at your job. It is even more risky if it is possible to articulate your thought process in a way that is verifiable.

Looking at this perspective, it makes more sense that... See more

The problem you solve for customers is increasingly one they can’t even articulate for themselves . The ones that are easy to understand have already been built and funded over the last 20 years. Building something of true excellence will require a hungrier engagement with the world—and that will have to start with developing superior taste.