Subscription Media
sari and
Subscription Media
A week ago, OnlyFans posted that they had paid out $700M to creators lifetime to date. Now the headline image says $725M. At a 20% take rate and with the approx timeline, thats ≈$800m-1.5B GMV run rate and $150-300M revenue run rate. This is a billion dollar media company.
Feel like there's a massive opportunity to buy ad-supported media brands at a discount right now and convert to subs
Falling CPMs drops valuation, but if they have brand equity can convert a % to subs. then buy ads at that low CPM (which wouldn't work as a straight arb play)
Adam Keeslingtwitter.comWeb2 content pricing is so broken: a subscription to 70 million songs costs the same amount as a subscription to one newsletter.
Lila Shrofftwitter.comJournalism, Subscriptions, and Podcasting with Li Jin and Nathan Baschez
podcasts.apple.comThe New York Times is using bundling better than any subscription product I can think of.
The reason their bundle is so powerful is because they minimize SuperFan overlap, and maximize CasualFan overlap.
Not sure what that means? Here's a breakdown on bundling strategy 🧵
Rob Littersttwitter.com