Subscription Media
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Subscription Media
Despite relaxing paywalls, publishers like Bloomberg, WSJ and The Atlantic see subscription spikes
Lucinda Southerndigiday.com4/ Software subscription businesses:
1. Activation rate: The percentage of free/trial users who hit a valuable milestone in the first X days after signing up (e.g. meditate, watch a show, listen to a song, find a match, sync a folder, etc.)
2. Intensity of engagement: L7/L30
descriptiontwitter.comJohn Battelle's Search Blog Marketers: Your Role In Social Discourse Is Critical
John Battellebattellemedia.com
