Subscription Media

The past generation of social apps won the market through a playbook: - building big networks with feeds for discovery - creating a followers/status competition for engagement - bringing together creators and audiences - monetizing with ads - supporting photo,... See more

The New York Times is using bundling better than any subscription product I can think of. The reason their bundle is so powerful is because they minimize SuperFan overlap, and maximize CasualFan overlap. Not sure what that means? Here's a breakdown on bundling strategy 🧵

There should be a way to pay for individual articles without a monthly subscription.