Subscription Media
sari and
Subscription Media
The New York Times is using bundling better than any subscription product I can think of.
The reason their bundle is so powerful is because they minimize SuperFan overlap, and maximize CasualFan overlap.
Not sure what that means? Here's a breakdown on bundling strategy 🧵
rob litterst // pricingsaastwitter.comThe Morning Brew newsletter will bring in $20 million in revenue this year
Josh Sternbergmedianut.substack.com