Subscription Media

The past generation of social apps won the market through a playbook: - building big networks with feeds for discovery - creating a followers/status competition for engagement - bringing together creators and audiences - monetizing with ads - supporting photo, text, video

A theme over the past 12 months was that media companies like NYT were dead because Substack would steal all the best people. Now people are shutting down their Substacks to become employees at The New York Times? It's almost like brand matters.