Subscription Media
sari and
Subscription Media
Writers Writing, Readers Reading, Creators Creating
a16z.simplecast.comJohn Battelle's Search Blog Marketers Have Given Up on Context, And Our National Discourse Is Suffering
John Battellebattellemedia.com
The New York Times is using bundling better than any subscription product I can think of.
The reason their bundle is so powerful is because they minimize SuperFan overlap, and maximize CasualFan overlap.
Not sure what that means? Here's a breakdown on bundling strategy 🧵
rob litterst // pricingsaastwitter.com1/ Thread: Newsletter TAM
Today I polled on twitter how many investment professionals pay for newsletter/research blog/substack subscription.
Almost half responded: Zero.
The other half who pays for subscription, more than half of them pays for only one... See more
descriptiontwitter.comConsumer Subscription KPI Benchmarks: Retention, Engagement, and Conversion Rates
Parsa Saljoughianmedium.com