Style
The point isn’t to dodge embarrassment but to lean into it, to find freedom in the uncool. Fashion’s next avant-garde might not look like a rare drop, but like the gleeful embrace of kitsch, tackiness, and mass-market.
J • Cool Brands, Loserish Fan Base
If all you’re doing is getting dressed in the morning to look cool and it’s not coming from a culture that influenced your style then you’re just a character. If you’re dressed up like a skater, but you don’t skate – what are you? If you can just buy whatever you want, you haven’t really earned much.”