strategy
effective, creative, and inspiring roadmaps
strategy
A Purpose should be grounded in an everyday reality, but be able to stretch to an improbable goal. Ideally, one that wants to make the world a better place. - Douglas John Atkin
"Attention is contagious. What forms of it, as individuals and as a society, do we want to cultivate? What kinds of mediums would that cultivation require?" - Ezra Klein
"Oral culture teaches us to think one way, written culture another. Television turned everything into entertainment, and social media taught us to think with the crowd." - Ezra Klein, NYT, I Didn’t Want It to Be True, but the Medium Really Is the Message
Angles that spread usually check the following boxes:
- Surprising — presents unexpected new information or theories
- True — we actually believe it
- Important — has an impact on our behavior
- Relevant — related to domains we care about
- Cool — we think we’ll look impressive for sharing it