strategy
Naomi Razic added 24d ago
Naomi Razic added 6mo ago
A Purpose should be grounded in an everyday reality, but be able to stretch to an improbable goal. Ideally, one that wants to make the world a better place. - Douglas John Atkin
Naomi Razic added 7mo ago
Naomi Razic added 7mo ago
- "Attention is contagious. What forms of it, as individuals and as a society, do we want to cultivate? What kinds of mediums would that cultivation require?" - Ezra Klein
Naomi Razic added 7mo ago
"Oral culture teaches us to think one way, written culture another. Television turned everything into entertainment, and social media taught us to think with the crowd." - Ezra Klein, NYT, I Didn’t Want It to Be True, but the Medium Really Is the Message
Naomi Razic added 7mo ago
Naomi Razic added 9mo ago
Naomi Razic added 9mo ago
- Angles that spread usually check the following boxes:
- Surprising — presents unexpected new information or theories
- True — we actually believe it
- Important — has an impact on our behavior
- Relevant — related to domains we care about
- Cool — we think we’ll look impressive for sharing it
from How to Write Essays That Spread by Nathan Baschez
Naomi Razic added 9mo ago
Naomi Razic added 9mo ago
