Strategy

Alignment Debt: Same Room, Different Movies

It happens in boardrooms all the time. Everyone nods and leaves the room confidently. Yet weeks later, each leader advances in different directions.

At one tech company, the leadership team committed to a seemingly clear goal: "improve customer satisfaction." Everyone agreed it was a critical priority, but... See more

Best practices are rarely the best — they're mostly just cargo cult common practices.

And as more people adopt them, the more mediocre they become.

The best is usually what most people aren't willing to do.