storytelling
a skill that can one day morph into something even more powerful: a healthy, clear vision of who your ideal client is.
Aaron Mahnke • Frictionless Freelancing
The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.
Dan Frommer • Outdoor Voices shows community only gets you so far
A beautiful poem by Mary Oliver. The last line is 🔥
When death comes
like the hungry bear in autumn;
when death comes and takes all the bright coins from his purse
to buy me, and snaps the purse shut;
when death comes
like... See more
Geoffrey Roberts's emotional word wheel helps describe emotions. https://t.co/2m5Lx9R3km
A little corner of the internet to find old and new print and outdoor ads + ONE thing each ad does well.
nobodyreadsads.com
Content creators, by definition, don’t care about what they’re creating but only about the fact that they’re creating something. If you are a creator and you care, you should never think of yourself as a “content creator”
How to Survive as a Human Creator in the AI Era
Look at how the writers you love are doing things, and then copy them. I’m such a believer in copying. When I was teaching writing, I used to say: “Leave off this paragraph of an Elizabeth Bowen story; write the next paragraph.” And they all thought that they were copying Elizabeth Bowen. It didn’t sound like her at all. It sounded like them, but... See more