storytelling
a skill that can one day morph into something even more powerful: a healthy, clear vision of who your ideal client is.
Aaron Mahnke • Frictionless Freelancing
Geoffrey Roberts's emotional word wheel helps describe emotions. https://t.co/2m5Lx9R3km
Content creators, by definition, don’t care about what they’re creating but only about the fact that they’re creating something. If you are a creator and you care, you should never think of yourself as a “content creator”
How to Survive as a Human Creator in the AI Era
Posting can be fun, entertaining, and even enlightening. But when we want to share a creative act we went deep into the void to create, we owe our work more than a post. We owe it a RELEASE.
A RELEASE is a richer and deeper expression of an idea. A release is not just the work, it’s anticipating the work. There’s an invitation to become part of it... See more
A RELEASE is a richer and deeper expression of an idea. A release is not just the work, it’s anticipating the work. There’s an invitation to become part of it... See more
Yancey Strickler • Do you post or do you RELEASE?
A little corner of the internet to find old and new print and outdoor ads + ONE thing each ad does well.
nobodyreadsads.com
The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.