storytelling

A beautiful poem by Mary Oliver. The last line is 🔥 When death comes like the hungry bear in autumn; when death comes and takes all the bright coins from his purse to buy me, and snaps the purse shut; when death comes like the measle-pox; when death comes like an iceberg between the shoulder blades, I want to step through the... See more

Content creators, by definition, don’t care about what they’re creating but only about the fact that they’re creating something. If you are a creator and you care, you should never think of yourself as a “content creator”

Look at how the writers you love are doing things, and then copy them. I’m such a believer in copying. When I was teaching writing, I used to say: “Leave off this paragraph of an Elizabeth Bowen story; write the next paragraph.” And they all thought that they were copying Elizabeth Bowen. It didn’t sound like her at all. It sounded like them, but b... See more

The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.

Geoffrey Roberts's emotional word wheel helps describe emotions. https://t.co/2m5Lx9R3km

How to communicate your vision effectively? https://t.co/m4JVqwXV4G