Startups

The 3 W's of Business: What - is the problem you are solving? Who - is the customer that needs this? Where - are they so you can market to them? That's it.

I stepped away from Heap last month, after nine fantastic years. Here are some things I wish I could tell my 2013 self. I was excited to write some code, and I had no idea what was in store on the path to 350+ people and a transformative product.