If you notice something at your company below standards and don't fix it or make sure someone else does, you have set a new standard.
Complaining about it does not count as fixing it.
If someone gets upset/tells you to stay in your lane, they've set an even worse new standard.
Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)