Two thoughts: The best startups are masters of asymmetric warfare -- they don't fight on the battlefield the incumbent selects. And, users often understand their problems well but are horrible at suggesting features to solve these problems.
My notes from Hackers & Painters by Paul Graham:
The way to create something beautiful is often to make subtle tweaks to something that already exists, or to combine existing ideas in a slightly new way.
There are only two things you have to know about business: build something users love, and make more than you spend. If you get these two ri... See more