Startup Systems
Building high-performing teams | Melissa Tan (Webflow, Dropbox, Canva)
- Surprising — presents unexpected new information or theories
- True — we actually believe it
- Important — has an impact on our behavior
- Relevant — related to domains we care about
- Cool — we think we’ll look impressive for sharing it
Nathan Baschez • How to Write Essays That Spread
The 4 Levels of PMF
Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)
“It's just to remind people that we don't work in years, quarters, weeks, we work in days. Each day matters and so never put out something tomorrow that you know can get done today. And that bias to action really permeates not just in the product teams but everywhere.”
Often, we use the product we make as a... See more
Product and Process
The first step to identifying if your team is lacking shared context is to ask yourself a series of questions, Weiss says.... See more
firstround.com • How to Take Bigger, Bolder Product Bets — Lessons From Slack’s Chief Product Officer
Systems Thinking vs Design Thinking, What’s the Difference?

It’s hard to get a company to do a new thing, and the bigger the organization, the harder it is to change. Companies that are trying to change tend to require an equal and opposite force to overcome the inertia. Large enterprise sales teams are built around signing a single customer, while on the small business end of the market all you need is a few quick calls around an otherwise self-serve solution. When an executive wants their company to change, they often hire expensive, high-status consultants like McKinsey to make a plan that gets everyone on board.
If organizational inertia is one form of resistance that you might want to overcome, what are the business equivalents of simple machines that create mechanical advantage and multiply your input force into a much larger output force? And if they exist, do they have an equivalent trade-off of physical machines where you have to apply the force over a longer distance to gain leverage?
Maybe! Startups often hyper-focus on a small number of customers that share specific traits. This compresses all of the startup’s energy and force into a small space. It’s the opposite of being “spread thin.” The advantage of this approach is that you’re more likely to solve a problem, overcome inertia, and gain adoption by the customers you focus on. The trade-off is that it might be questionable how many more customers you’ll be able to find. I call this a market wedge, where you sacrifice scale for power.