Startup Systems

Maximum leverage is the result of commitment, of daily persistence, of gradual and insane and apparently useless effort over time.

The first thing to do when thinking about starting a project, before you invest in systems design, infrastructure or fancy tools, is to practice getting some customers. And the second thing to do is to find out what it’s like to delight or disappoint those customers.

Customer traction is just about the only thing all successful organizations have in... See more

A startup’s biggest competition isn’t an established player, it’s inertia.

So what is systems thinking? In his book The Fifth Discipline , Peter Senge gives a systems thinking definition as “A discipline for seeing wholes. It is a framework for seeing interrelationships rather than things, for seeing patterns of change rather than static ‘snapshots.’ And systems thinking is a sensibility—for the subtle interconnectedness... See more

A new business is complicated. It involves weaving together suppliers, partners, customers, processes, technology, leases, employees, logos, capital and more.

Along the way, it’s easy to get distracted, but focusing on the hard parts is a useful way to move forward.

To actually engage in deep work, they not only have to create the time on their calendar, but also have to experience the anxiety and uncertainty that comes with being offline. Getting more precision around what you find aversive is the first step in learning more effective ways to deal with the emotions that come up.

First-principles thinking, or thinking from first principles, sounds a lot more complicated than it is. It’s simply a technique for approaching problems with a beginner’s mind. Instead of working within assumptions and what people around you “know” to be true, you do the hard work of figuring out what’s actually true and, thus, what’s truly... See more

The teams are currently structured by function (product, R&D, design, business, etc.), and different teams think about different layers of the company and stack. But all energy is directed toward improving the core product. We design objectives that translate to common top-level metrics and improve the user experience holistically. For example, all... See more