Startup Systems

The result is a meta-market: because founders know what playbook their competition is running, they end up positioning themselves against moves their competitors will make in three years. Let’s say I run a newsletter software company, similar to Substack or Beehiiv. Since each company has a unique starting point, we’ll each have relative strengths.... See more

Raising money is never an accomplishment in and of itself —it just raises the stakes for all the hard work you would have had to do anyway: actually building your business.

Some signs of cultural corrosion caused by raising too much money:

• Hiring too many people—slows everything down and makes it much harder for you to react and change. You are

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The mistake is thinking your startup idea is venture-scale and getting on the VC treadmill. Once you’re on the treadmill, here’s what changes:

1. High growth expectations: VCs are looking for companies that grow big enough fast enough. If your business isn’t suited to this kind of rapid growth, it can lead to undue pressure and unrealistic

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If you’ve ever worked at a fast-growing startup, you’re probably familiar with the concept of “technical debt.” Code is scrappily thrown together so that the product can function. It’s done with the understanding that this debt will accumulate and eventually cause things to break if not addressed down the line.

Something similar can also happen... See more

The critical path method (CPM) is a project management technique that’s used by project managers to create an accurate project schedule. The CPM method, also known as critical path analysis (CPA), consists in using the CPM formula and a network diagram to visually represent the task sequences of a project. Once these task sequences or paths are... See more

Managers should always be prepared to give away their people, and when the time comes for a high performer to leave, Shen argues that managers will actually be better off for it.

Pulling from the ethos of Molly Graham’s blockbuster Review article “Give Away Your Legos,” Shen has architected her own framework for how managers can avoid being caught... See more

I tell founders to think about the problem they’re solving, specifically my LUV framework:

1. Large: Is the problem you’re aiming to solve large enough—customers, users, spend, etc.?


2. Urgent: Is the problem urgent to your users/customers—will they be interested in a new offering, change their way of solving this problem today?


3. Valuable: Are people

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Simplicity is difficult because most of us are overcompensating for uncertainty. Adding something is easy. But removing something is hard, because it requires conviction. It’s easier to hedge against uncertainty, entertain multiple paths, and dilute your focus than to develop a strong opinion about what to exclude.