Startup Systems
systems that power startups
Startup Systems
“Working on a startup is like riding a broken bicycle. You have to both ride and fix it at the same time.”
“It's just to remind people that we don't work in years, quarters, weeks, we work in days. Each day matters and so never put out something tomorrow that you know can get done today. And that bias to action really permeates not just in the product teams but everywhere.”

Little decisions compound and then anchor systems.
Our commitment to defending sunk costs keeps those systems long after they’re no longer serving a purpose.