Startup Systems
Secular-to-sacred swaps are most prominent via self-expression—everything from cosmetics in Fortnite to luxury goods from LVMH. Money is exchanged for subjective levels of social signaling.
Sacred-to-sacred swaps describe most... See more
Chris Paik • Are You Selling the Secular or Sacred?
- Trust is worth more than attention.
- Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going.
- Choose your customers, choose your future.
- Tell ten people. If they don’t tell the others, make a better product.
- Creating the conditions for the word to spread is the
Eight marketing maxims
The moment of maximum leverage
How to build a system of information-gathering to get an ROI on time spent
From the Forte Labs Newsletter:
How to read this newsletter:
You'll always find different topics and different content formats (e.g., video, blog posts) in this newsletter. That's intentional.
But for some, that can feel a bit overwhelming.
I want to assure sure: You absolutely
... See morefrom nfx.com The AI Spectrum for Founders
And it’s helpful to realize that it’s a skill, a choice, a set of tools to be learned,... See more
Project management
How to Scale Yourself Down
"I've noticed three main things holding people back from being more productive and achieving their goals.
They resist creating processes for themselves: This might be baggage from the past where processes were used to control and subjugate them. But processes chosen and designed by YOU can become liberating.
They resist making decisions: Most

