Startup Systems

“Most product and marketing teams are built to create or expand the core value provided to customers. Growth is connecting more people to the existing value.” —Casey Winters (ex Eventbrite, Pinterest)

According to self-determination theory, humans have three basic needs: autonomy, competence, and relatedness. One reason why nudges toward change often backfire is that they can feel like a violation of autonomy, leading someone to do the opposite as a way to regain a sense of freedom.

As a result, well-intended feedback can actually reinforce the... See more

Raising money is never an accomplishment in and of itself —it just raises the stakes for all the hard work you would have had to do anyway: actually building your business.

Some signs of cultural corrosion caused by raising too much money:

• Hiring too many people—slows everything down and makes it much harder for you to react and change. You are

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People act like having a startup fail is the worst thing that can happen to you. And man, that's not even in the top 10. It's bad, I've done it, it's awful. It's really bad, but far worse is to be in a company that won't die, a zombie, undead company that you hate, but you can't leave. Oof, have I met people like that, and we're having a mental... See more

Every day, we make decisions. These require effort, and there’s probably a finite amount of energy available for these focused choices.

That’s why our digital habits matter. Not to save us five or ten minutes a day, but to save us from a few hundred unimportant decisions that break our flow.

For example, if instead of trying to come up with a unique... See more

The mistake is thinking your startup idea is venture-scale and getting on the VC treadmill. Once you’re on the treadmill, here’s what changes:

1. High growth expectations: VCs are looking for companies that grow big enough fast enough. If your business isn’t suited to this kind of rapid growth, it can lead to undue pressure and unrealistic

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Being a founder requires constant calibration between arrogance and humility, optimism and pessimism. You need the arrogance to believe that you have something important to say, but the humility to know most people won’t care. You need the optimism to convince yourself and others (employees, investors, customers) to believe in you. But you need... See more

A difference in emphasis: raising the floor versus raising the ceiling

Matt Clifford has written about how building a world-changing technology company has never been easier than it is today. But for all of the technical, commercial, and industry-specific knowledge that founders can readily access, psychological knowledge still lags behind. (In... See more