Startup Systems
systems that power startups
Startup Systems
Startups will have “we’re amazing” moments and they will also have “we’re crashing” moments. In order to weather those storms, you need high levels of trust.
Build Your Culture Like a Product — Lessons from Asana’s Head of People
From James Clear's 3-2-1 Email: The work required to be happy, and important lessons that aren't taught in school
... See moreMany people won't attempt something unless they can find an example of someone else who is already doing it. Rely on this type of thinking too much and you'll never do anything interesting.
Your path through life is unique. It is
From James Clear's 3-2-1: Why small things matter, reframing failure, and how to cherish life
"Life rewards action, not intelligence.
Many brilliant people talk themselves out of getting started, and being smart doesn't help very much without the courage to act.
You can't win if you're not in the game."
There are endless tasks to be done in starting a new venture. But most of the tasks are necessary but insufficient. You can’t begin without them, but by themselves, they won’t create enough impact for your work to make a change happen.
And every new project must create change, or else it fails.
We spend our time focusing on the tasks because the... See more
And every new project must create change, or else it fails.
We spend our time focusing on the tasks because the... See more
Customer traction is the hard part
So why wouldn't all founders start by engaging with users individually? Because it's hard and demoralizing. Sales gives you a kind of harsh feedback that "marketing" doesn't. You try to convince someone to use what you've built, and they won't. These conversations are painful, but necessary. I suspect from my experience that founders who want to... See more
Jessica Livingston: Why Startups Need to Focus on Sales, Not Marketing
Marketing strategy: This is the work of positioning, story telling, status and affiliation. It’s understanding network effects, the user experience and the change we seek to make. Good marketing strategy overcomes just about everything else. Some of my books are about this.
Promotion : This is more tactical. It’s coupons and PR and perhaps... See more
Promotion : This is more tactical. It’s coupons and PR and perhaps... See more
The head of marketing
the way that you execute ends up really mattering. That was the second learning. The third is just focus.
