Startup Systems

There are endless tasks to be done in starting a new venture. But most of the tasks are necessary but insufficient. You can’t begin without them, but by themselves, they won’t create enough impact for your work to make a change happen.

And every new project must create change, or else it fails.

We spend our time focusing on the tasks because the... See more

Eight marketing maxims

• Trust is worth more than attention.


• Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going.


• Choose your customers, choose your future.


• Tell ten people. If they don’t tell the others, make a better product.


• Creating the conditions for the word to spread is the

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The result is a meta-market: because founders know what playbook their competition is running, they end up positioning themselves against moves their competitors will make in three years. Let’s say I run a newsletter software company, similar to Substack or Beehiiv. Since each company has a unique starting point, we’ll each have relative strengths.... See more

17% of employees who quit do it within the first month of a new role.

Why?

They were sold on something different than what they received once they got started.

Startups move fast and sometimes it’s unavoidable, but when this happens there’s a huge loss of trust. Employees may never take you at your word again fully.

The best you can do is to be... See more

But here’s the key for an early-stage startup: "As we’re building our plans, we only focus on those first three months, that first chapter. So we break that down into monthly high-level goals, and that's what I hold the team accountable for,” he says. In other words, don’t try to get detailed for longer than a few weeks out. "At a startup, it’s... See more

Managers should always be prepared to give away their people, and when the time comes for a high performer to leave, Shen argues that managers will actually be better off for it.

Pulling from the ethos of Molly Graham’s blockbuster Review article “Give Away Your Legos,” Shen has architected her own framework for how managers can avoid being caught... See more

A new business is complicated. It involves weaving together suppliers, partners, customers, processes, technology, leases, employees, logos, capital and more.

Along the way, it’s easy to get distracted, but focusing on the hard parts is a useful way to move forward.

“Most product and marketing teams are built to create or expand the core value provided to customers. Growth is connecting more people to the existing value.” —Casey Winters (ex Eventbrite, Pinterest)