There is a whole lot of goodness out there when the right systems are in place.
A new business is complicated. It involves weaving together suppliers, partners, customers, processes, technology, leases, employees, logos, capital and more.
Along the way, it’s easy to get distracted, but focusing on the hard parts is a useful way to move forward.
“Most product and marketing teams are built to create or expand the core value provided to customers. Growth is connecting more people to the existing value.” —Casey Winters (ex Eventbrite, Pinterest)
17% of employees who quit do it within the first month of a new role.
Why?
They were sold on something different than what they received once they got started.
Startups move fast and sometimes it’s unavoidable, but when this happens there’s a huge loss of trust. Employees may never take you at your word again fully.
There are endless tasks to be done in starting a new venture. But most of the tasks are necessary but insufficient. You can’t begin without them, but by themselves, they won’t create enough impact for your work to make a change happen.
And every new project must create change, or else it fails.
We spend our time focusing on the tasks because the... See more
Design thinking is a human-centered approach to innovation—anchored in understanding customer’s needs, prototyping, and generating creative ideas—to transform the way you develop products, services, processes, and organizations.
When using design thinking principles, you bring together what is desirable from a human point of view with what is... See more
Startups will have “we’re amazing” moments and they will also have “we’re crashing” moments. In order to weather those storms, you need high levels of trust.
The result is a meta-market: because founders know what playbook their competition is running, they end up positioning themselves against moves their competitors will make in three years. Let’s say I run a newsletter software company, similar to Substack or Beehiiv. Since each company has a unique starting point, we’ll each have relative strengths.... See more
The only reason you need venture capital is if (a) the technology is too expensive and you cannot self-fund it or (b) your product is going to catch fire too quickly. If done correctly, crossing the chasm should be inexpensive. Strive for cash-flow-positive and aim to change the value state of your company to attract investors and avoid constant... See more