Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)
There are some SaaS Founders that are just doomed to fail. And it's not because startups have a high failure rate. It's also not because they lack talent. It's because they just refuse to embrace Go-To-Market and are too much in love with building product.
Move faster. Slowness anywhere justifies slowness everywhere.
2021 instead of 2022. This week instead of next week. Today instead of tomorrow.
Moving fast compounds so much more than people realize.
The company is an extension of my psychology as the founder. All my strengths and knowledge get amplified and extended, but so do my weaknesses and limitations.
The importance of getting your problem statement right
first time founders often conflate the macro problem with the micro problem
I see startups who say that their problem statements are;
- we would need six globes to cover our emissions
- under representation of... See more
Instead of doing broad but thin market research (e.g., customer surveys), focus on one person (or a small group) and go as deep as you can, learning everything about how your product fits into their broader lives. Or become your customer—spend a day, a month, or even a few years in the role you're trying to sell to before attempting to build a... See more