Startup Advice
sari and
Startup Advice
We make purchases with emotion, but justify them with logic.
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
Superhuman
0/ The Chief of Staff role has reached a tipping point, from startups to trillion-dollar companies. I've talked to ~100 CEOs, from @NotionHQ, @Patreon, @blendlabsinc, @benchling and more, all asking same q:
How should I hire a chief of staff?
Here's what I tell them 🧵
nametwitter.comSomething I told 9 yo: If you're a maker, resist being told what to do by people who aren't.
Paul Grahamx.comA PM I once worked with was struggling to persuade somebody of something. I told him to ask them the question, “What data would I have to show you to get you to change your mind?” If they didn’t have a clear answer, then he would know this was an idea they held on faith, a bit like a religious belief. No amount of data can sway a person from their... See more
Deb Liu • Changing Your Mind
Your dream projects might be dreams because they’re not formed in dialog with the world, not because they’re good ideas
Sasha Chapin • Tweet
I was at Amzn early '00s when we lost 95% of our market cap. Later at FB I negotiated a down-round in '09, and then in '12 our stock dropped 50% post-IPO. I was on the board of a public company that went bankrupt (Borders) and a start-up that went under (Hello). Some lessons:
Dan Rosetwitter.comIf 0 to 1 is about product-market fit, -1 to 0 is about founder-market fit. Figure out what you want to build and why you are the right person to build it before you start.
Ruchi Sanghvi • To Go 0 to 1, First Go -1 to 0
To help you make it through the darkness, here’s a series of concrete actions you can take today to try to turn things around:
- Talk to more users (actually do it)
- Change your target audience/ICP
- Change your positioning/messaging/pitch
- Try a “kickstarter” to get the word out
- Find something that is working and pivot fully to that
- Give it a bit more time
- G
Lenny Rachitsky • What to Do if Your Product Isn’t Taking Off
be brave, be bold, and learn to say “no” to customers.
Do it in the right way, calmly and in direct conversation, and explain why the no is necessary. But say no and stick to it.
Your business will thank you for it.
Do it in the right way, calmly and in direct conversation, and explain why the no is necessary. But say no and stick to it.
Your business will thank you for it.