Startup Advice

We’re driven by an insatiable desire to bring our ideas to life, to make a difference in the world, and to make our own paths to success. As creators, as founders — that’s who we are.

We pour our hearts, souls, and resources into our ideas, fuelled by a shaking, frequently fucking terrified but always determined belief in our abilities and the... See more

Who owns research?

That depends on the type of research. Marketing often owns marketing or market research. Makes sense, right? This might be qual or quant research that helps Marketers do their jobs well.

Who owns CX, UX, user, customer, or “design” research? I would have to say that your CX or UX Researchers own it. Perhaps your Service Designers,... See more

People act like having a startup fail is the worst thing that can happen to you. And man, that's not even in the top 10. It's bad, I've done it, it's awful. It's really bad, but far worse is to be in a company that won't die, a zombie, undead company that you hate, but you can't leave. Oof, have I met people like that, and we're having a mental... See more