Startup Advice
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Startup Advice
“The only way to be a painter is to make paintings. That means not doing other stuff.”
Kieran O‘Hare • Following the ‘White-hot Fire Inside of You’
How do you become a 100-year company?
Taste is a double-edged sword. Because it is ephemeral, you’re untouchable if you have it. Competitors won’t be able to copy it—what is there to copy?
Taste is a double-edged sword. Because it is ephemeral, you’re untouchable if you have it. Competitors won’t be able to copy it—what is there to copy?
Evan Armstrong • The Art of Scaling Taste
“Everyone bifurcates the world into content and distribution,” Whaley told me. He has brown hair, is of average height, and was wearing a nondescript gray t-shirt and jeans when we talked. “From the beginning, we viewed those as the same thing. Each object gets better with more participation, and so does MSCHF. Scale is not the goal. Scale is a... See more
Evan Armstrong • The Art of Scaling Taste
I don’t think it’s a coincidence that the companies that have a reputation for building the best products of this generation—Slack, Figma, Superhuman, Notion, and Linear—are basically new versions of successful predecessors. These companies didn’t distract themselves with four-step strategic maneuvers or clever wedges into a new category that they... See more
Benn Stancil • Why Are We Surprised That Startups Are So Freaking Hard?
the strategy was to do the work
The importance of getting your problem statement right
first time founders often conflate the macro problem with the micro problem
I see startups who say that their problem statements are;
- we would need six globes to cover our emissions
- under representation of... See more
Pontus Karlssontwitter.comWe make purchases with emotion, but justify them with logic.
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more