Startup Advice

If 0 to 1 is about product-market fit, -1 to 0 is about founder-market fit. Figure out what you want to build and why you are the right person to build it before you start.

Mark Zuckerberg: Could Facebook move faster? March 30, 2012

Being original is always the best strategy. We now live in a world where every day there are hundreds of companies launching or redefining themselves. Brand is no longer a secret and the process to create one has been codified

Job descriptions are never exhaustive, even from the beginning. They represent a set of needs for a specific context and time, which after a few months no longer reflects reality. Yet companies hire people based on their ability to match that fixed job description. They hire for the short-term.

Why start from something so specific? Instead, find... See more

Is the situation actually complicated or is it really quite straightforward, but you're making it complicated because it requires a lot of courage to make the straightforward decision?