Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)
most founders tend to remain high-level when the topic of culture comes up. For starters, there are tons of reads on why culture matters, but strikingly few on how to actually architect it. “We all understand what it means to some extent, but it's rarely defined or broken down. There are frameworks for product/market fit or founder-led sales, but... See more
Simply put, an ICP must be a single market segment :a group of people for whom the value of solving a problem is roughly the same, and who can be reached in roughly the same way. “People who use Excel” is not a market segment, because it says nothing about either the value of their problem or how to reach them. “Marketers who use Excel to build... See more