Startup Advice
sari and
Startup Advice
We make purchases with emotion, but justify them with logic.
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
Superhuman
2 Signs That You Will Become Wealthy One Day..
youtube.comCollapse the talent stack every chance you get . As I reflect on the teams I’ve led and hundreds of start-ups I’ve worked with, there is a consistent unfair competitive advantage i’ve witnessed when the talent stack was collapsed - when the lead designer was also the product leader, when the front-end engineer was also a designer, when the designer... See more
Scott Belsky • Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future
In this world, there is an abundance of products, and every industry becomes far more competitive.
How can a startup survive in this environment? The answer is deceptively simple: Have good taste.
How can a startup survive in this environment? The answer is deceptively simple: Have good taste.
Evan Armstrong • The Art of Scaling Taste
Fantastic startup advice from Marc Andreessen 15 years ago. https://t.co/slnUkIGB5j
Engineer Wei Dai on reinventing yourself:
"Once you achieve high status, a part of your mind makes you lose interest in the thing that you achieved high status with in the first place. You might feel obligated to maintain an appearance of interest, and defend your position from time to time, but you no longer feel a burning need to know the truth.
One solution that might work (and I think has worked for me, although I didn't consciously choose it) is to periodically start over. Once you've achieved recognition in some area, and no longer have as much interest in it as you used to, go into a different community focused on a different topic, and start over from a low-status (or at least not very high status) position."
Build a cross-company network of change agents.
You need to start by building out a layer of high-performers within your own team. Before you go broad, adapt and iterate on the culture you want to build among that group. Then, just as they are ready to move up in their career ladders, facilitate cross-functional moves into key roles for them. This... See more
You need to start by building out a layer of high-performers within your own team. Before you go broad, adapt and iterate on the culture you want to build among that group. Then, just as they are ready to move up in their career ladders, facilitate cross-functional moves into key roles for them. This... See more
Superhuman
A PM I once worked with was struggling to persuade somebody of something. I told him to ask them the question, “What data would I have to show you to get you to change your mind?” If they didn’t have a clear answer, then he would know this was an idea they held on faith, a bit like a religious belief. No amount of data can sway a person from their... See more
Deb Liu • Changing Your Mind
Don't build features for the sake of building 'something.' Build features to unlock something for your users. Make sure they value it. Otherwise, you're wasting your time building trash.
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