Startup Advice

Executive performance coach Julie Gurner on the power of better questions:

“The questions you ask yourself will largely determine the answers you get.

• “Why am I not successful?” You’ll get answers that berate you.


• “How can I succeed here?” You’ll get answers that push you.

Bill Gates on Microsoft's "hard-core detractors" December 4, 1993

Choose Your Reason and Season Wisely

Some entrepreneurs build businesses for a compelling, undeniable, passion-fueled reason regardless of their venture’s timeline. Others hop on a bandwagon or try to master a trend and either sink or swim in one short season. Rather than try to compete with a herd of rats who are already decades ahead of you in an... See more

To help you make it through the darkness, here’s a series of concrete actions you can take today to try to turn things around:

1. Talk to more users (actually do it)


2. Change your target audience/ICP


3. Change your positioning/messaging/pitch


4. Try a “kickstarter” to get the word out


5. Find something that is working and pivot fully to that


6. Give it a bit more time


7. G

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