Startup Advice

Job descriptions are never exhaustive, even from the beginning. They represent a set of needs for a specific context and time, which after a few months no longer reflects reality. Yet companies hire people based on their ability to match that fixed job description. They hire for the short-term.

Why start from something so specific? Instead, find... See more

Instead of doing broad but thin market research (e.g., customer surveys), focus on one person (or a small group) and go as deep as you can, learning everything about how your product fits into their broader lives. Or become your customer—spend a day, a month, or even a few years in the role you're trying to sell to before attempting to build a... See more

We’re driven by an insatiable desire to bring our ideas to life, to make a difference in the world, and to make our own paths to success. As creators, as founders — that’s who we are.

We pour our hearts, souls, and resources into our ideas, fuelled by a shaking, frequently fucking terrified but always determined belief in our abilities and the... See more

Why Are We Surprised That

Startups Are So Freaking Hard?

We think they can be hacked, but the only enduring moat is effort

When you’re an early stage startup, your most important job is to get clarity on what you’re building. When your product is buggy and low quality and the first mile of the product is ignored (the welcome/tour, the onboarding, the explanatory copy, the empty states), you won’t know if the poor retention numbers are due to a bad product or a bad... See more