Startup Advice

Reaching the frontier of a field, you will stumble upon something that hasn’t been solved yet, which will make all the difference. Society will reward you for offering something it wants but hasn’t been able to obtain so far.

The way to that point is through trial and error, iterating, and uncovering different truths.

1. The 7 sources of power:
   
   
   1. Brand: Your unique brand identity attracts and retains a significant number of customers.
   
   
   2. Process power: You can produce something more efficiently than competitors, and the competitors can’t easily copy the method.
   
   
   3. Cornered resource: You have exclusive access to a vital resource, such as the only rights to a patent.
   
   

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Complicated problems have a solution, and the solution can often be found by breaking the complicated portions into smaller pieces.

And complicated problems often have an emotional component, because there are parts of the problem we don’t want to look at closely, or deal with personally.

If you’re lucky enough to be handed a complicated problem,... See more

Your dream projects might be dreams because they’re not formed in dialog with the world, not because they’re good ideas