Startup Advice

“All the talent in the world is meaningless without an atomic work ethic.”

A simple rule of thumb for what makes an idea venture-scale is having a path to $100 million a year in revenue and hitting $1 billion+ valuation , in 10 years . Essentially, can you get big, fast? This is what VCs need to invest in in order to make their fund economics work. Very few ideas can hit this scale, and it’s important that you recognize... See more

It can help to reverse the polarity of our relationship with new ideas. We often treat them with reverence; before long, confirmation bias sets in and we begin looking for reasons why they will succeed and ignoring evidence suggesting they might fail. A common failure mode is to jump on the first idea and get started—this is probably the worst... See more

Identify a unique strength that your company/product has that aligns well with the current opportunities in your environment. Then leverage that strength in a way that others cannot easily replicate. Focus on what sets you apart and use it to create a sustainable competitive advantage.

“Everyone bifurcates the world into content and distribution,” Whaley told me. He has brown hair, is of average height, and was wearing a nondescript gray t-shirt and jeans when we talked. “From the beginning, we viewed those as the same thing. Each object gets better with more participation, and so does MSCHF. Scale is not the goal. Scale is a... See more