Startup Advice

How can we better align incentives between founders and funders, and enable more people to build enduring companies with patience, care, and preservation at the center?

I’m sure you’ve seen your fair share of ads trying to sell you the greatest new tactics to get more customers, make more sales, and earn a bazillion dollars while you sleep. 

The problem with most of these ads is that they’re selling you recycled tactics with new catchy names pulling you away from your goals. 

I say this because tactics without a... See more

Time to Value is a metric that considers the amount of time required after starting to use a product for the user/customer/buyer to begin experiencing meaningful results.

For example, if you buy a car and drive it off the lot, the TTV value — let’s call it a TTV ratio — is basically 1:1. You buy the car, you start driving to where you want to go,... See more