Startup Advice
sari and
Startup Advice
Many founders, out of their fear of things slowing down, are missing the opportunities that [slowing down] affords them.
Amy Buechler, Founder Coach at YC
When you’re an early stage startup, your most important job is to get clarity on what you’re building. When your product is buggy and low quality and the first mile of the product is ignored (the welcome/tour, the onboarding, the explanatory copy, the empty states), you won’t know if the poor retention numbers are due to a bad product or a bad... See more
Things I'm thinking about
You need 2 types of people to keep early-stage startups from stagnating:
- someone who’ll shamelessly sell the product before it’s fully ready to be sold
- someone who’s embarrassed by this and will push to improve the product faster
nametwitter.com
We make purchases with emotion, but justify them with logic.
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more