Startup Advice
sari and
Startup Advice
We make purchases with emotion, but justify them with logic.
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
Superhuman
Slide decks hide can shallow thinking. Narratively structured memos are harder to write because they require better thinking. It’s worth it.
nametwitter.com
Engineer Wei Dai on reinventing yourself:
"Once you achieve high status, a part of your mind makes you lose interest in the thing that you achieved high status with in the first place. You might feel obligated to maintain an appearance of interest, and defend your position from time to time, but you no longer feel a burning need to know the truth.
One solution that might work (and I think has worked for me, although I didn't consciously choose it) is to periodically start over. Once you've achieved recognition in some area, and no longer have as much interest in it as you used to, go into a different community focused on a different topic, and start over from a low-status (or at least not very high status) position."
We don't have enough experience with early versions of ambitious projects to know how to respond to them. We judge them based on where they are currently, not based on what they could become. The same is true for how we judge people.
Things I'm thinking about
How can we better align incentives between founders and funders, and enable more people to build enduring companies with patience, care, and preservation at the center?