Startup Advice
sari and
Startup Advice
We make purchases with emotion, but justify them with logic.
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
Superhuman
The result of this garage-centered approach to entrepreneurship was a business paradigm that looks liked this:
In the above model, notice how the product is at the center of the company, and all the work and effort of building the actual business is focused on marketing the product.
In the above model, notice how the product is at the center of the company, and all the work and effort of building the actual business is focused on marketing the product.
Aaron Dinin • The “Garage Startup” Is Officially Dead
Take, for example, the ambition to “make your venture-backed startup profitable”: to develop, market, and distribute a product or service that’s never existed before, in a form that’s valuable and accessible enough for large numbers of people to want to pay you for it, in sufficient quantity that your revenue consistently exceeds your costs.
If... See more
If... See more
Gena Gorlin • The Psychological Needs of the Extremely Ambitious
A simple rule of thumb for what makes an idea venture-scale is having a path to $100 million a year in revenue and hitting $1 billion+ valuation , in 10 years . Essentially, can you get big, fast? This is what VCs need to invest in in order to make their fund economics work. Very few ideas can hit this scale, and it’s important that you recognize... See more
Lenny Rachitsky • Your startup idea probably isn’t venture-scale
I was at Amzn early '00s when we lost 95% of our market cap. Later at FB I negotiated a down-round in '09, and then in '12 our stock dropped 50% post-IPO. I was on the board of a public company that went bankrupt (Borders) and a start-up that went under (Hello). Some lessons:
Dan Rosetwitter.comHow to Scale: Lessons from Stripe CEO | Khosla
khoslaventures.com
Who owns research?
That depends on the type of research. Marketing often owns marketing or market research. Makes sense, right? This might be qual or quant research that helps Marketers do their jobs well.
Who owns CX, UX, user, customer, or “design” research? I would have to say that your CX or UX Researchers own it. Perhaps your Service Designers,... See more
That depends on the type of research. Marketing often owns marketing or market research. Makes sense, right? This might be qual or quant research that helps Marketers do their jobs well.
Who owns CX, UX, user, customer, or “design” research? I would have to say that your CX or UX Researchers own it. Perhaps your Service Designers,... See more