“Everyone bifurcates the world into content and distribution,” Whaley told me. He has brown hair, is of average height, and was wearing a nondescript gray t-shirt and jeans when we talked. “From the beginning, we viewed those as the same thing. Each object gets better with more participation, and so does MSCHF. Scale is not the goal. Scale is a... See more
No more building. Just talk to customers. “We decided we weren’t allowed to build anything at all. We had to just talk to people—and talk to them until we had a lot of confidence and a mental model of customers, their jobs, the problems they might have and how we might solve them.” (For more here, check out Cacioppo’s write-up on some of her... See more
On the risk of leaning too heavily into “best practices”
Maintain a sense of urgency to drive compound growth
One of the core things we’ve learned is that a sense of urgency leads to compounding growth .
To get the best long-term gains, you should always have a sense of urgency. The quicker you launch winning experiments, the quicker those changes impact your growth. Not only that, but these improvements... See more