Startup Advice
sari and
Startup Advice
Who owns research?
That depends on the type of research. Marketing often owns marketing or market research. Makes sense, right? This might be qual or quant research that helps Marketers do their jobs well.
Who owns CX, UX, user, customer, or “design” research? I would have to say that your CX or UX Researchers own it. Perhaps your Service Designers,... See more
That depends on the type of research. Marketing often owns marketing or market research. Makes sense, right? This might be qual or quant research that helps Marketers do their jobs well.
Who owns CX, UX, user, customer, or “design” research? I would have to say that your CX or UX Researchers own it. Perhaps your Service Designers,... See more
Debbie Levitt • Who “Owns” Research?
Don't build features for the sake of building 'something.' Build features to unlock something for your users. Make sure they value it. Otherwise, you're wasting your time building trash.
instagram.comWhen you’re anxious, there is no quicker relief than checking things. Checking your Substack subscriber stats, refreshing your inbox and order confirmations.
Scott Belsky coined the term insecurity work to describe work that does not move the ball forward, but is quick enough that you can do it multiple times a day without realizing.
Unlike... See more
Scott Belsky coined the term insecurity work to describe work that does not move the ball forward, but is quick enough that you can do it multiple times a day without realizing.
Unlike... See more
Sari Az • Check your Pulse #49
If you notice something at your company below standards and don't fix it or make sure someone else does, you have set a new standard.
Complaining about it does not count as fixing it.
If someone gets upset/tells you to stay in your lane, they've set an even worse new standard.
nametwitter.comON SMALL TEAMS
Impressive things accomplished by small teams:
Impressive things accomplished by small teams:
- Instagram had 13 employees when they were acquired by Facebook for $1 billion. They had 30 millions users at the time.
- Mojang (the company behind Minecraft) had 37 employees when they were acquired by Microsoft for $2.5 billion. At that time, Mojang had revenue of about $290 million
sari azout • the power of a good prompt, small teams, extreme questions to trigger ideas, working online/living offline
Play to win, don’t play to not lose
nearlynicole.com
Instead of doing broad but thin market research (e.g., customer surveys), focus on one person (or a small group) and go as deep as you can, learning everything about how your product fits into their broader lives. Or become your customer—spend a day, a month, or even a few years in the role you're trying to sell to before attempting to build a... See more