Startup Advice
sari and
Startup Advice
We make purchases with emotion, but justify them with logic.
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
Superhuman
I’ve come to learn through first-hand experience that monopolies often serve as the ideal competitor to take on. There are four main reasons why:
- Monopolies have already proven the industry is viable and lucrative
- Monopolies refuse to cannibalize their own dominance
- Monopolies have institutionalized their inefficiencies
- Monopolies have the most to
Nir Zicherman • Don’t Be Scared to Take on a Monopoly
A unique idea is powerful.
But truly original ideas — if there is such a thing — often struggle to gain traction with people who don’t have any reference point for them.
But truly original ideas — if there is such a thing — often struggle to gain traction with people who don’t have any reference point for them.
How To Figure Out If Your Idea Is Worth Spending Time On - For The Interested
Engineer Wei Dai on reinventing yourself:
"Once you achieve high status, a part of your mind makes you lose interest in the thing that you achieved high status with in the first place. You might feel obligated to maintain an appearance of interest, and defend your position from time to time, but you no longer feel a burning need to know the truth.
One solution that might work (and I think has worked for me, although I didn't consciously choose it) is to periodically start over. Once you've achieved recognition in some area, and no longer have as much interest in it as you used to, go into a different community focused on a different topic, and start over from a low-status (or at least not very high status) position."