Startup Advice
sari and
Startup Advice
We make purchases with emotion, but justify them with logic.
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
Superhuman
The company is an extension of my psychology as the founder. All my strengths and knowledge get amplified and extended, but so do my weaknesses and limitations.
- Tiago Forte on X
If 0 to 1 is about product-market fit, -1 to 0 is about founder-market fit. Figure out what you want to build and why you are the right person to build it before you start.
Ruchi Sanghvi • To Go 0 to 1, First Go -1 to 0
here are some posts about online communities that I find very good for one reason or another
(Not a full list, no particular order, mostly from the running list we keep at @capiche. screenshots in this thread are their quotes, not my notes)
Please add to this... See more
austin petersmithtwitter.com
Thread by @patio11: "Some people really benefit from hearing advice that everyone knows, for the same reason we keep schools open despite every subject in them h […]"
Thread Readerthreadreaderapp.com![Thumbnail of Thread by @patio11: "Some people really benefit from hearing advice that everyone knows, for the same reason we keep schools open despite every subject in them h […]"](https://sublimeinternet-public-storage-production.s3.amazonaws.com/media/images/thumbnails/curation/f2b6f9bcdd2c4ad48e30a61f6dacb520/thumbnail.jpg)
