Startup Advice
sari and
Startup Advice
It’s never the right time, but right now is usually the best time.
3-2-1: On the importance of beauty, fixing silent complaints, and a simple rule to make life easier
We make purchases with emotion, but justify them with logic.
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.
He covered this in his classic book Breakthrough Advertising back in 1966.
He broke down prospect awareness into five distinct phases:
The Most Aware: They’re motivated to solve the problem... See more
Superhuman
I don’t think it’s a coincidence that the companies that have a reputation for building the best products of this generation—Slack, Figma, Superhuman, Notion, and Linear—are basically new versions of successful predecessors. These companies didn’t distract themselves with four-step strategic maneuvers or clever wedges into a new category that they... See more
Benn Stancil • Why Are We Surprised That Startups Are So Freaking Hard?
the strategy was to do the work
The hardest transition as a founder is going from working directly on the product to not. There’s this joy that comes from sitting down to solve a problem and standing up when it’s done and good. Building a company or managing people is never just done.
The 100 Best Bits of Advice From 10 Years of First Round Review
“Working on a startup is like riding a broken bicycle. You have to both ride and fix it at the same time.”
How We're Working Without Managers at Buffer
Reaching the frontier of a field, you will stumble upon something that hasn’t been solved yet, which will make all the difference. Society will reward you for offering something it wants but hasn’t been able to obtain so far.
The way to that point is through trial and error, iterating, and uncovering different truths.
The way to that point is through trial and error, iterating, and uncovering different truths.