Startup Advice

We don't have enough experience with early versions of ambitious projects to know how to respond to them. We judge them based on where they are currently, not based on what they could become. The same is true for how we judge people.

The Levels of Delegation

An easy way to become a better delegator is to identify what will unlock more leverage for yourself. Jonathan broke it down into 5 levels, with one more that he’s building at Athena.

#1 — Novice: Delegation by Task

Jonathan has seen thousands of delegators start their journey and, without help from Athena’s delegation... See more

Mark Zuckerberg: Could Facebook move faster? March 30, 2012

I even pretend that my client’s business isn’t a business at all. Instead, I pretend it’s a book.

Whether you realize it or not, your business is indeed a lot like a book.

Like a book, it has a main idea. It’s “about” something. That main idea may be sharp and distinct, or it may be broad and commoditized. It may be easy for people to talk about, or... See more

“Liberation,” viewed through a behavioral lens, is the ability to orient toward what’s appetitive (i.e., pleasant or meaningful), even in an environment full of aversive stimuli. For me, this has meant learning to stay connected to a larger vision and the joy of creativity, even during difficult times.

Yet, this is hard to do. When we perceive a... See more