Startup Advice

Amazon: How do we keep experimenting in superfast delivery? September 19, 2013

Complicated problems have a solution, and the solution can often be found by breaking the complicated portions into smaller pieces.

And complicated problems often have an emotional component, because there are parts of the problem we don’t want to look at closely, or deal with personally.

If you’re lucky enough to be handed a complicated problem,... See more

To help you make it through the darkness, here’s a series of concrete actions you can take today to try to turn things around:

1. Talk to more users (actually do it)


2. Change your target audience/ICP


3. Change your positioning/messaging/pitch


4. Try a “kickstarter” to get the word out


5. Find something that is working and pivot fully to that


6. Give it a bit more time


7. G

... See more

Reaching the frontier of a field, you will stumble upon something that hasn’t been solved yet, which will make all the difference. Society will reward you for offering something it wants but hasn’t been able to obtain so far.

The way to that point is through trial and error, iterating, and uncovering different truths.

Choose Your Reason and Season Wisely

Some entrepreneurs build businesses for a compelling, undeniable, passion-fueled reason regardless of their venture’s timeline. Others hop on a bandwagon or try to master a trend and either sink or swim in one short season. Rather than try to compete with a herd of rats who are already decades ahead of you in an... See more

Our decentralized approach for decisions passes the torch of responsibility, enabling fast-paced iteration without the need for approval processes. Individuals make urgent, locally optimal decisions. Any misalignments are then ironed out quickly afterward.