Startup Advice

A unique idea is powerful.

But truly original ideas — if there is such a thing — often struggle to gain traction with people who don’t have any reference point for them.

“Liberation,” viewed through a behavioral lens, is the ability to orient toward what’s appetitive (i.e., pleasant or meaningful), even in an environment full of aversive stimuli. For me, this has meant learning to stay connected to a larger vision and the joy of creativity, even during difficult times.

Yet, this is hard to do. When we perceive a... See more

Being original is always the best strategy. We now live in a world where every day there are hundreds of companies launching or redefining themselves. Brand is no longer a secret and the process to create one has been codified

Build a cross-company network of change agents.

You need to start by building out a layer of high-performers within your own team. Before you go broad, adapt and iterate on the culture you want to build among that group. Then, just as they are ready to move up in their career ladders, facilitate cross-functional moves into key roles for them. This... See more