Startup Advice

Inspiration is a productivity multiplier, but it’s perishable. Act quickly.

the idea here is not to eliminate risk—risk-free projects tend to be incremental. Instead, the goal is to name, quantify, and work steadily to chip away at risk. As a corollary, when presenting an idea for a new project or startup company, be candid about risk—it has the paradoxical effect of making your case more convincing.

Say you have 100,000 DAUs and a retention rate of 80%, and for every five users, one of them tells a friend each day to download your app (and they do it). You get 20k new users per day just from word of mouth. In this equation, Xn is the number of DAUs today and Xn+1 is the number of DAUs tomorrow:

X n+1 = (X n * 80%) + (X n * (1⁄5))

If you start... See more

When you’re an early stage startup, your most important job is to get clarity on what you’re building. When your product is buggy and low quality and the first mile of the product is ignored (the welcome/tour, the onboarding, the explanatory copy, the empty states), you won’t know if the poor retention numbers are due to a bad product or a bad... See more

But I will say, the thing I try to ask people to do is really take some time to introspect and just ask yourself, do you actually want to be here? If you could magically wave a magic wand and you were to start a new company right now, would it be this one? If it's not, there's no indentured servitude anymore. It's okay. It's okay to move on. And... See more

Steve Jobs: The more dependent Google is on Apple, the better October 10, 2008

i have thought about this hacker news comment nearly every day since november ninth twenty seventeen https://t.co/mz5auDBkKl

if the Minimum Viable Product (MVP) gains traction, then the company will likely receive funding and a growth period will occur. Invariably, that means more people will join the team and the vision from the initial engineer needs to be shared.

Early on, when the team is small (2–15 people), typically processes are loose as the overhead in aligning... See more