Startup Advice

Think about distribution from day one

If you’re going to build a product, you want people to use it. But far too often, founders get drawn to the building and tinkering side of the business, forgoing the go-to-market piece until they’re actually ready to get out and sell.

That’s a mistake, says Foster. “I think one of the biggest things that... See more

Identify a unique strength that your company/product has that aligns well with the current opportunities in your environment. Then leverage that strength in a way that others cannot easily replicate. Focus on what sets you apart and use it to create a sustainable competitive advantage.

We’re driven by an insatiable desire to bring our ideas to life, to make a difference in the world, and to make our own paths to success. As creators, as founders — that’s who we are.

We pour our hearts, souls, and resources into our ideas, fuelled by a shaking, frequently fucking terrified but always determined belief in our abilities and the... See more

Build a cross-company network of change agents.

You need to start by building out a layer of high-performers within your own team. Before you go broad, adapt and iterate on the culture you want to build among that group. Then, just as they are ready to move up in their career ladders, facilitate cross-functional moves into key roles for them. This... See more