Reaching the frontier of a field, you will stumble upon something that hasn’t been solved yet, which will make all the difference. Society will reward you for offering something it wants but hasn’t been able to obtain so far.
The way to that point is through trial and error, iterating, and uncovering different truths.
That depends on the type of research. Marketing often owns marketing or market research. Makes sense, right? This might be qual or quant research that helps Marketers do their jobs well.
Who owns CX, UX, user, customer, or “design” research? I would have to say that your CX or UX Researchers own it. Perhaps your Service Designers,... See more
For the past decade, our idolatry of startups and innovation has meant the focus has been: What can we disrupt? How fast can we grow? How big can we get? How much can we raise?
Generally, teams think about switching costs as the amount of time and money needed to install one solution and remove another. But true switching costs are much more than that: they include the politics, emotions, career ambitions, esoteric business processes, competing priorities, and sheer laziness that all favor the existing solution. Those... See more
The “bedroom startup” approach, an audience-centric model
Projects rarely unfold in a linear fashion; they require frequent course correction. Most trainees should spend more time on a project’s decision tree than they currently do. Once you get into a project, you will have learned from your initial experiments, new papers will have been published, and technology will have advanced. As a result, at any... See more