Softness

Jason Fried on company culture:

"You have to find the nature of things. That's the thing I've found to be the most useful tool in anything: trying to understand the true nature of an experience, place, or thing and rolling with the nature.

Any time you go against the true nature of something, you're just battling unnecessarily.

So yeah, figure it ou

“gentle and powerful” = both an oxymoron and also a highly desirable combination.